• Aug 21, 2007
Click image for photo gallery

Kia will officially whip the cover off its jaunty Euro-only (why, God... WHY?) pro-cee'd 3-door hatchback on September 11 at the Frankfurt Motor Show. We'll be there to bring you on-scene coverage, but in the interim, Kia has provided a new set of photos showing the car in its entirety. Based on the same architecture that underpins the 5-door cee'd, the pro-cee'd is longer, lower, lighter and sportier-looking thanks to styling elements unique to the 3-door.

Despite the differences in appearance, the pro-ceed boasts interior passenger room on par with its five-door brother, thanks to its identical wheelbase length. And while on the subject of the interior, it's very appealing to the eye -- a requirement if it's to be a viable player against the likes of the VW Golf. Longer doors with 70-degree openings help make backseat ingress and egress less cumbersome (thus minimizing Britney-style exhibitions), and cargo capacity behind the rear seat is said to equal that of the more reserved and outwardly practical cee'd. The pro-cee'd will be available in a wide array of trim, engine, and color combinations when it hits the Continent next year. We'll take one of the 143-horsepower cars equipped with the Sport Pack (shown). Oh wait. That's right, we can't. Bummer.

Press release after the jump.

[Source: Kia]



PRESS RELEASE:
KIA UNVEILS FINAL CHAPTER IN cee'd STORY

Longer, lower and lighter than its five-door sister car, the new Kia pro_cee'd – to be debuted at the Frankfurt International Motor Show on 11 September - brings yet more style and more sportiness to the C-segment in Europe.

"The new Kia pro_cee'd offers consumers sensationally stylish looks with a truly sporty feel to the driving experience, while also retaining most of the practicality and versatility of the popular cee'd five-door hatchback," enthuses Jean-Charles Lievens, Senior Vice President Kia Motors Europe. "With performance, ride and handling that is even more responsive, the pro_cee'd will attract European consumers who find three-door cars particularly appealing."

The 4250 mm long pro_cee'd delivers class-leading passenger and luggage space. The cee'd family wheelbase (2650 mm) is retained, so despite its lowered, sporty appearance, pro_cee'd provides generous legroom front and rear, and luggage capacity with the rear seats upright matches the five-door model. The 19-model line-up of three-door hatchbacks is scheduled to go on sale early next year.

"With the pro_cee'd we have communicated sportiness mostly through the car's exterior design," explains Gregory Guillaume, Chief Designer Kia Motors Europe. "At the front, we have extended the nose by 10 mm and introduced a shallower grille, new-style headlamps, a wider, lower bumper with a prominent lip spoiler, a deeper central air intake and larger fog lights set in elliptical depressions.

"It is the side profile that makes pro_cee'd truly distinctive. The windscreen is much shallower and the vehicle height is reduced by 30 mm. The doors, which are 276 mm longer than the front doors of the five-door cee'd model, have a unique design with a more prominent swage line that highlights the sporty character of this model and a beltline that rises much more steeply towards the rear of the car.

"The side window, C-Pillar and tailgate spoiler are all new and although the rear screen is steeply raked, rear headroom remains good. Unlike other cee'd models, the exhaust tailpipe on the pro_cee'd is boldly displayed," concludes Guillaume.

The larger pro_cee'd doors with their extra-wide 70 degree openings ensure good access to the rear seats. To boost practicality, Kia's designers re-styled the rear seat cushion, which is now fixed, and re-engineered the 60/40 split backrest so that it is easy to release and simply folds down onto the cushion with no need to remove the head restraints.

With pro_cee'd, Kia is offering customers the full choice of cee'd family powertrains – five Euro4 compliant engines, with power outputs covering a 90 ps to 143 ps range, and three transmissions – as offered in the five-door hatchback and wagon models.

Like its siblings, pro_cee'd will also be available with three equipment levels plus 12 exterior colours and a wide range of optional extras – so that each customer can create a 'personalised' vehicle to suit their needs and tastes.

The optional Sports Pack, which comprises 17-inch alloy wheels with 225/45 R17 tyres, stiffer dampers, sport-concept interior trim (with 'tyre-track' pattern fabric and silver stitching, plus alloy pedals and stainless-steel door-scuff plates) is expected to be a popular choice with pro_cee'd buyers.


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  • 8 Comments
      • 7 Years Ago
      So Kia sells its best vehicles in Europe, but won't sell them in the U.S.

      Is Kia part of the Big 3 now?
        • 7 Years Ago
        No. But KIA is a European manufacturer just like Ford Europe, Opel, Volkswagen... They have European design and they build in the EU. Sorry, your currency is too weak, so we keep the best European cars for ourselves.
        • 7 Years Ago
        Unless there is a "Kia of Europe" that I don't know about it, Kia is a Korean manufacturer.
        • 7 Years Ago
        Ouch, Mattias...I expected you to follow "your currency is too weak" with "and we will assimilate you".

        • 7 Years Ago
        KIA has it's own European division just like Ford.

        Britney should take note of the following quote from the article: "explains Gregory Guillaume, Chief Designer Kia Motors Europe".
      • 7 Years Ago
      The back looks like a Yaris. Quite nice though.
      • 7 Years Ago
      @Britney
      Kia of Europe designs their cars in Rüsselsheim, Germany and builds them in Slovakia.
      • 7 Years Ago
      It is a sweet car. to bad we will never see it.