Ford is launching the Taurus in South Korea at the end of the month where it's expected to compete with locally manufactured sedans like Kia's Opirus, which we know in the U.S. as the Amanti. Korean versions of the Taurus will get the same 263-hp 3.6L V6 and six-speed auto as U.S. spec cars, putting it in good steed against the local competition. Ford officials are well aware of the Blue Oval's budget image, even overseas in places like Korea, and have no ambitions of targeting brands like Lexus and other imports.
The Taurus is a long standing US nameplate, selling in the States for more than twenty years now, but there's not much cachet in the badge in foreign markets. In recent times, the car has lost favor back and home and even led Ford to replace it with the new Five Hundred sedan. Realizing the mistake of throwing away almost two decades of history, Ford's new CEO Alan Mulally set about reinstating the name and thus it reappeared this year on a facelifted version of the Five Hundred. Of course, all this means nothing to the Koreans, who we're sure will have an affinity for their local brands.
[Source: Korea Herald via Winding Road]