Filed under: Marketing/Advertising, Hatchbacks, Volkswagen
VW R32: So fast you'll need shorter songs
To emphasize just how quick its new Golf R32 hot-hatch really is, Volkswagen has mailed out a CD to potential customers and dealers containing some very short road-trip songs. The album, simply titled 'Short Car Songs,' contains three short classics, such as 'One Green Bottle,' 'It's a long way to Tip,' and 'She'll be coming around the mountain,' and is aimed at grabbing attention for the new car and getting people into showrooms to check it out.
Don't write this concept off as a waste perfectly good plastic just yet. Results on previous launches using this promotion have shown test drives going up 75% and sales up 25% on initial forecasts. All from simply mailing out a CD? Perhaps next time the songs should be distributed digitally via the iTunes Music Store.
[Source: Ads of the World via German Car Blog]
Reader Comments (Page 1 of 2)
Brad 8:24PM (8/20/2007)
Who are the songs by, or rather, who are the best versions by of these songs?
Thanks!
P.S. Volkswagen seems to be really nailing the marketing lately, good on them, now just improve your electrical systems.
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paul 8:32PM (8/20/2007)
time to unpimp ze auto. V Dub in ze house ja.
i love their commercials as of late. especially those jetta commercials where they crash out of nowhere
Brad 8:41PM (8/20/2007)
Being a person that is still severely injured/disabled from a car accident 3yrs ago I am really attracted to the "What happens when nothing happens...Safety Happens."
speedracer 8:42PM (8/20/2007)
Now, if we could only get the 4-door R32 in the states.
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higB.0x02 9:36PM (8/20/2007)
It's been years and years since GTIs were considered fast. Who is VW kidding?
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zamafir 10:27PM (8/20/2007)
so what you're saying is that you've never driven one or that any car under roughly $25,000 isn't fast? that the civic si isn't fast? If that's the case, kindly remember not everyone can afford an M3 or a gallardo.
Rob 10:44PM (8/20/2007)
It's $33,000 to start for 08. There are several obvious choices that would blow the doors off of an R32 for that price range. Personally I would be looking at Infiniti Gs, Lancer EVOs, STis, MazdaSpeed 3/6 before I bought one of these.
zamafir 10:58PM (8/20/2007)
sure, me too, evo for sure, but that doesn't mean the GTI is 'slow' which is the comment i replied to as you'll note given the indent and placement below higB.0x02 and his explicit mentioning of the GTI, which is one of three hatchbacks and five north american models based on the MKV platform.
lotusandmen 12:49PM (8/21/2007)
Actually the GTI won 2007 car of the year and is pretty quick. Its one the best build small hatch's on the market and has extremely high quality standards. ze dope
Don 8:10PM (8/21/2007)
Exactly. This porker is too heavy and too slow. Even if it were cheaper.
Chris 9:55PM (8/20/2007)
Yes, if they imported a 4 door there would be one in my garage....are you reading this VW?
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Kumar 12:08AM (8/21/2007)
X2 on the 4 door version.
build it and we will come.
brennok 1:18AM (8/21/2007)
Yeah if they had brought the 4 door R32 over I would be driving one now. As it is we will be lucky if we even see a 25th Edition GTi especially one that matches the European 30th Edition.
Gavin S. 10:08PM (8/20/2007)
Fast? Yeah, if the roads are a little wet you could take on that Camry your neighbor has been lording over you.
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kelphead 10:27PM (8/20/2007)
yeah it's slow compared to teh evo or sti, but head over to eip site http://www.eiptuning.com and see what they did to the last gen. I would have to agree that they are a bit anemic out of the box, but oh what a platform to start with.
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Kristovar 12:08AM (8/21/2007)
Yes, but while most of us AutoBlog readers (like myself) are inclined to modify our cars to maximize the performance, the general car buyer wants to buy a car and just drive it, not just have to take it home and modify it to make it equal to other cars in its price range.
Dino 10:29PM (8/20/2007)
Isn't this one slower than the older one because it's so fat?
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Mike 10:33PM (8/20/2007)
Ahh...reminds me of my days with my goodol' Corolla FX-16...
"Dad I hit the turbo button....now what happens?" lmaooo
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higB.0x02 12:51AM (8/21/2007)
Sorry Rob, zamafir, the Master of the Internet has forbidden replying to other peoples internet discussions. I'd like to help you but obviously Zamafir's word is final.
joe schmoe 5:24AM (8/21/2007)
there are faster cars for the price, but remember that part of your $33k outlay buys you the exclusivity that comes with having one of five thousand.