• Aug 20, 2007
To emphasize just how quick its new Golf R32 hot-hatch really is, Volkswagen has mailed out a CD to potential customers and dealers containing some very short road-trip songs. The album, simply titled 'Short Car Songs,' contains three short classics, such as 'One Green Bottle,' 'It's a long way to Tip,' and 'She'll be coming around the mountain,' and is aimed at grabbing attention for the new car and getting people into showrooms to check it out.

Don't write this concept off as a waste perfectly good plastic just yet. Results on previous launches using this promotion have shown test drives going up 75 on initial forecasts. All from simply mailing out a CD? Perhaps next time the songs should be distributed digitally via the iTunes Music Store.

[Source: Ads of the World via German Car Blog]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 32 Comments
      • 7 Years Ago
      That's because the old R32 was a stick. This one is an auto, overpriced, and barely faster than the GTI if at all.
        • 7 Years Ago
        It's comments like these, where the poster doesn't know that the DSG gearbox is much faster at shifting than a manual, that illustrate how opinions, without being backed up by facts, do nothing but show ignorance. Read some actual reviews and you'll see that the DSG cars are faster in acceleration than manuals; not by much, but they are faster nonetheless. These aren't 1960s Powerglide transmissions that are still being used today.

        Having said that, the R32 is no racer, but it is plenty fast enough for the average street racer wannabe. It is somewhat amusing that some deride the car because it's a half second to a second slower to 60 than another car, as if they're expert enough to extract that difference themselves under normal street conditions, and as if they have that opportunity regularly while driving on normal congested city streets. It is what it is, and it's still nothing to sneeze at.
        • 7 Years Ago
        Enjoy losing in a race to a Camry. The "R32" is a joke. Advertising already for this "auto" car. The original model sold out with no advertising. It was a great car. 6 speed fun to drive and blew away the GTI. Today's R32 is for women.
      MikeJ
      • 7 Years Ago
      Not sure where you got your curb weight figures from, but with the GTI, the DSG model is 60 pounds heavier. Also, curb weight for the US model is listed at 3540 (for the MKV R32). For a two door hatch, that is nuts.
      • 7 Years Ago
      Ahh...reminds me of my days with my goodol' Corolla FX-16...

      "Dad I hit the turbo button....now what happens?" lmaooo
      • 7 Years Ago
      ...And all of this just goes to show that vehicle quality and dependability have NO impact on the average buyer. My bet is that VW's next trick will be to integrate some sort of music-sensing device to pulse the Check Engine Light in sequence with a Tiesto track.

      I'm just thankful that Canada hasn't yet seen the R32 and probably won't.
      MikeJ
      • 7 Years Ago


      [quote]Karl @ Aug 21st 2007 12:04PM
      It's comments like these, where the poster doesn't know that the DSG gearbox is much faster at shifting than a manual, that illustrate how opinions, without being backed up by facts, do nothing but show ignorance. Read some actual reviews and you'll see that the DSG cars are faster in acceleration than manuals; not by much, but they are faster nonetheless.[/quote]

      Actually, forget about reviews. The facts are:
      The DSG is much weaker than the tried and true 6 speed manual
      The DSG adds 100 pounds over the manual
      The DSG requires expensive service (as much as $800, depending on what the dealership charges, every 40K miles)
      Many people that have DSG say it is boring driving it every day since it is just an auto

      So liked I said, I'll pass on DSG.
      • 7 Years Ago
      Soon to be released, a CD of longer songs to listen to while it is being repaired.
      • 7 Years Ago
      the R32 is only for those who want one... with something like 10 grand you can have an s3...

      and it´s the same with a gti and an A3. but when you see someone driving an R32 you know he actually got many options(obviously the though is that better) but if you compare the individuality of the car it worth it.


      • 7 Years Ago
      yeah, nice tease showing us the 4 door r32
      • 7 Years Ago
      What happened to the R36?
        • 7 Years Ago
        Rumor is the R36 will be the next version in 2011 or 2012 in the MKVI platform, unless they come out with it in 2010 just before the launch of the MKVI. This would make sense especially since the 2009 MKV GTi is supposed to get the bump in power equal to the 30th Edition so an extra 30 horsepower or so.
      • 7 Years Ago
      It's been years and years since GTIs were considered fast. Who is VW kidding?
        • 7 Years Ago
        It's $33,000 to start for 08. There are several obvious choices that would blow the doors off of an R32 for that price range. Personally I would be looking at Infiniti Gs, Lancer EVOs, STis, MazdaSpeed 3/6 before I bought one of these.
        • 7 Years Ago
        so what you're saying is that you've never driven one or that any car under roughly $25,000 isn't fast? that the civic si isn't fast? If that's the case, kindly remember not everyone can afford an M3 or a gallardo.
        • 7 Years Ago
        Exactly. This porker is too heavy and too slow. Even if it were cheaper.
        • 7 Years Ago
        sure, me too, evo for sure, but that doesn't mean the GTI is 'slow' which is the comment i replied to as you'll note given the indent and placement below higB.0x02 and his explicit mentioning of the GTI, which is one of three hatchbacks and five north american models based on the MKV platform.
        • 7 Years Ago
        Actually the GTI won 2007 car of the year and is pretty quick. Its one the best build small hatch's on the market and has extremely high quality standards. ze dope
      • 7 Years Ago
      Make mine a 3-door, with cloth seats and a manual.
      Oops, I live in the US, guess I won't be buying one.


      • 7 Years Ago
      Who are the songs by, or rather, who are the best versions by of these songs?

      Thanks!

      P.S. Volkswagen seems to be really nailing the marketing lately, good on them, now just improve your electrical systems.
        • 7 Years Ago
        time to unpimp ze auto. V Dub in ze house ja.
        i love their commercials as of late. especially those jetta commercials where they crash out of nowhere
          • 7 Years Ago
          Being a person that is still severely injured/disabled from a car accident 3yrs ago I am really attracted to the "What happens when nothing happens...Safety Happens."
    • Load More Comments