To emphasize just how quick its new Golf R32 hot-hatch really is, Volkswagen has mailed out a CD to potential customers and dealers containing some very short road-trip songs. The album, simply titled 'Short Car Songs,' contains three short classics, such as 'One Green Bottle,' 'It's a long way to Tip,' and 'She'll be coming around the mountain,' and is aimed at grabbing attention for the new car and getting people into showrooms to check it out.
Don't write this concept off as a waste perfectly good plastic just yet. Results on previous launches using this promotion have shown test drives going up 75% and sales up 25% on initial forecasts. All from simply mailing out a CD? Perhaps next time the songs should be distributed digitally via the iTunes Music Store.
[Source: Ads of the World via German Car Blog]
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Reader Comments (Page 1 of 2)
Brad @ Aug 20th 2007 8:24PM
Who are the songs by, or rather, who are the best versions by of these songs?
Thanks!
P.S. Volkswagen seems to be really nailing the marketing lately, good on them, now just improve your electrical systems.
paul @ Aug 20th 2007 8:32PM
time to unpimp ze auto. V Dub in ze house ja.
i love their commercials as of late. especially those jetta commercials where they crash out of nowhere
Brad @ Aug 20th 2007 8:41PM
Being a person that is still severely injured/disabled from a car accident 3yrs ago I am really attracted to the "What happens when nothing happens...Safety Happens."
speedracer @ Aug 20th 2007 8:42PM
Now, if we could only get the 4-door R32 in the states.
higB.0x02 @ Aug 20th 2007 9:36PM
It's been years and years since GTIs were considered fast. Who is VW kidding?
zamafir @ Aug 20th 2007 10:27PM
so what you're saying is that you've never driven one or that any car under roughly $25,000 isn't fast? that the civic si isn't fast? If that's the case, kindly remember not everyone can afford an M3 or a gallardo.
Rob @ Aug 20th 2007 10:44PM
It's $33,000 to start for 08. There are several obvious choices that would blow the doors off of an R32 for that price range. Personally I would be looking at Infiniti Gs, Lancer EVOs, STis, MazdaSpeed 3/6 before I bought one of these.
zamafir @ Aug 20th 2007 10:58PM
sure, me too, evo for sure, but that doesn't mean the GTI is 'slow' which is the comment i replied to as you'll note given the indent and placement below higB.0x02 and his explicit mentioning of the GTI, which is one of three hatchbacks and five north american models based on the MKV platform.
lotusandmen @ Aug 21st 2007 12:49PM
Actually the GTI won 2007 car of the year and is pretty quick. Its one the best build small hatch's on the market and has extremely high quality standards. ze dope
Don @ Aug 21st 2007 8:10PM
Exactly. This porker is too heavy and too slow. Even if it were cheaper.
Chris @ Aug 20th 2007 9:55PM
Yes, if they imported a 4 door there would be one in my garage....are you reading this VW?
Kumar @ Aug 21st 2007 12:08AM
X2 on the 4 door version.
build it and we will come.
brennok @ Aug 21st 2007 1:18AM
Yeah if they had brought the 4 door R32 over I would be driving one now. As it is we will be lucky if we even see a 25th Edition GTi especially one that matches the European 30th Edition.
Gavin S. @ Aug 20th 2007 10:08PM
Fast? Yeah, if the roads are a little wet you could take on that Camry your neighbor has been lording over you.
kelphead @ Aug 20th 2007 10:27PM
yeah it's slow compared to teh evo or sti, but head over to eip site http://www.eiptuning.com and see what they did to the last gen. I would have to agree that they are a bit anemic out of the box, but oh what a platform to start with.
Kristovar @ Aug 21st 2007 12:08AM
Yes, but while most of us AutoBlog readers (like myself) are inclined to modify our cars to maximize the performance, the general car buyer wants to buy a car and just drive it, not just have to take it home and modify it to make it equal to other cars in its price range.
Dino @ Aug 20th 2007 10:29PM
Isn't this one slower than the older one because it's so fat?
Mike @ Aug 20th 2007 10:33PM
Ahh...reminds me of my days with my goodol' Corolla FX-16...
"Dad I hit the turbo button....now what happens?" lmaooo
higB.0x02 @ Aug 21st 2007 12:51AM
Sorry Rob, zamafir, the Master of the Internet has forbidden replying to other peoples internet discussions. I'd like to help you but obviously Zamafir's word is final.
joe schmoe @ Aug 21st 2007 5:24AM
there are faster cars for the price, but remember that part of your $33k outlay buys you the exclusivity that comes with having one of five thousand.