• Aug 18, 2007
Chrysler has been through a lot in the past 18 months, including an ad campaign that touted the company's German engineering prowess, three CEOs, and two ownership groups. Now that the company is private, Chrysler would like to reinvent itself as an American automaker. While the Pentistar has canceled the hideous and un-American looking Imperial (actually, we don't know what planet the Imperial came from), the Auburn Hills, MI-based company does have an all-American concept that would help improve the company's image. The Dodge Demon combines aggressive, Viper-like styling and MX-5 proportions with the idea of charging a paltry $15,000 for the right of ownership.

Right now there is no bigger proponent of this roadster than design chief Trevor Creed, and he's willing to fight publicly for his pet cause. Creed told Wards Automotive that the "conditions were right" for such a vehicle, and with Cerberus' new ownership, the private equity group could make a lot of friends inside and outside Chrysler by making the Demon a reality. When we drove the Demon, we were amazed by the positive vibe that the little gold roadster carried. While it's a small, economical, and fun vehicle, it looks the part of a more refined, expensive sports car. We're with you, Trevor. Build it!

[Source: Wards Auto]


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    • 1 Second Ago
  • 18 Comments
      • 7 Years Ago
      Come on... do you guys really think that this car could cost $15,000? What are ya'll smoking? The Neon wasn't even that cheap if it had any decent options on it... and that was 5 years ago!

      This car will be no cheaper than $18,000... and that's stripped.
      • 7 Years Ago
      The styling needs some tweaking, especially that grill.
      • 7 Years Ago
      I know finesse is not Dodge's thing. So if they make it a SRT4 all will be forgiven.
      • 7 Years Ago
      Actually, I believe he wants it "badLY!" More important, good communication skills are necessary (NOT "more importantLY!")
      • 7 Years Ago
      Trevor Creed..... no matter how bad or badly you want the Demon, it important when you build it, to build it right the first time....it should equal to or better than its competition....build quality into every part and component......build quality into the entire machine as a whole...build it to last...keep the price reasonable and you should sell it with no problem to a lot of "kids" of all ages. Don't compromise.
      Then, continue to improve the Demon as innovative technology allows...let it evolve into a/the leader in its class.
        • 7 Years Ago
        for $15,000, I suspect they will make a ton of compromises. That's just an unreasonable target. Why can't they make a great roadster for 20k instead of a half-decent one for 15k?
      • 7 Years Ago
      I can't wait for this to come out. It will be my next car and my current SRT will find a new home. I been waiting for Dodge to make this car since the first razor concept came out.
      • 7 Years Ago
      Wow, what a totally fugly grill!
      • 7 Years Ago
      Some have made it point to say the grille is ugly, but it's Dodge's trademark grille, I totally agree with Dausman, if and when they build it, build it with quality, don't have a plant in Mexico or China build it, the Chinese will paint it with a lead based paint! Have an American team build it, then we can call it a true American built car, but make sure it's built by the best that Chysler has.
      • 7 Years Ago
      I would buy it, but I don"t need a new car, considering I already just got one.
      • 7 Years Ago
      build it, not everyone likes it, thats how you know its good.

      dont forget to build the lighter, faster, cheaper, safer, better looking and much more practical coupe.
      • 7 Years Ago
      I agree, build it!Build it to be about 1000kg, RWD, and power it with a direct injection 4cyl. that makes 200+HP and gets high 20's MPG.

      I do have one correction:
      "The private equity group could make a lot of friends in side and outside Chrysler by making the Demon GLADIATOR a
      reality"
      • 7 Years Ago
      Hidieous.
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