The feds are so intent on having you check your tire pressure that they're willing to sacrifice toads in the process. Well, not really, but the new NHTSA ad campaign takes a strange tack to inform consumers that summer weather is Hell on tires.

The PSA, posted after the jump, portrays a number of frogs bursting into thin air as the Aussie British voice of God explains the perils of high temps, overloaded vehicles and underinflated tires on the safety of your vehicle. It's a strange, mildly awkward and somewhat insulting attempt to gain our attention, and if we had to guess, NHTSA might be receiving a letter from PETA in the near future.

[Source: NHTSA/Safercar.gov via InsideLine]