Mr. Toad goes down in flames... a reminder to check tire pressure?

by Damon Lavrinc on Aug 15th 2007 at 7:29PM

The feds are so intent on having you check your tire pressure that they're willing to sacrifice toads in the process. Well, not really, but the new NHTSA ad campaign takes a strange tack to inform consumers that summer weather is Hell on tires.

The PSA, posted after the jump, portrays a number of frogs bursting into thin air as the ~~Aussie~~ British voice of God explains the perils of high temps, overloaded vehicles and underinflated tires on the safety of your vehicle. It's a strange, mildly awkward and somewhat insulting attempt to gain our attention, and if we had to guess, NHTSA might be receiving a letter from PETA in the near future.

[Source: NHTSA/Safercar.gov via InsideLine]

Tags: heat, inflation, nhtsa, safercar, summer, temperatures, tire pressure, tire wear, TirePressure, TireWear, toad

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Reader Comments (Page 1 of 1)

Supercujo 8:37PM (8/15/2007)

Aussie != British

I think you got confused.

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epp_b 12:01AM (8/16/2007)

Wow, that ad was surprisingly bad for could have been made into a great gag. The timing was way off, the punchline surprise was too early and explosion effect was too minimal.

And, the blonde chick checking her tires? I mean...get real.

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Yaroukh 8:01AM (8/16/2007)

I rather mean... get naked

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500 7:12PM (8/17/2007)

Yeah, that was pretty weak. But I'll bet they deliberately made the explosion effect look as fake as possible to head off criticism. If it looked real, just think how many angry phone calls they might get from animal lovers and PETA-types!

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