Good luck! Chrysler hires Lexus' ex-president of marketing
It appears Ms. Meyer will report directly to Bob Nardelli, the recently appointed CEO of Chrysler. Mr. Nardelli is expected to slash Chrysler's advertising budget just like he did as CEO of Home Depot. Apparently Nardelli views an advertising budget as a deep reservoir of available funds, as another source expects him to trim it further to pay for Chrysler's extremely high warranty costs at the moment.
So it appears Meyer may have one hand tied behind her back when she becomes Chrysler's new CMO. She must have been aware of the situation when she accepted the offer, however, so perhaps she sees hope in Chrysler's new beginning.
[Source: Automotive News, Ad Age]
- Cars that are the most likely to be in accidents
- Why you should consider a certified used car
- Find and compare 2017 Models