• Aug 14, 2007
The University of Michigan's National Quality Research Center released its American Customer Satisfaction Index today, which found that in general customer satisfaction has slightly increased this year in the automotive industry, and specifically domestic automakers have gained ground on their import competitors. While Lexus leads all brands with a score of 87 out of 100, Cadillac (86), Buick (86) and Lincoln-Mercury (86) all came within spitting distance of Toyota's luxury leader. Toyota and Honda, meanwhile, slid compared to last year, both achieving a score of 84. While improving, Ford (80), Chevy (82) and Dodge (80) still have a gap to close on their Japanese competitors.
These scores actually mirror closely the rankings in J.D. Power and Associates recently released 2007 Vehicle Dependability Study, and one would assume a customer's satisfaction with his or her vehicle has something to do with its dependability. That study saw Lexus tied with Buick for first place, with Cadillac, Lincoln and Mercury not far behind, as well.

[Source: University of Michigan, Automotive News]



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  • 27 Comments
      • 7 Years Ago
      Good job Detroit! Keep getting better. We need you in our economy and staying competetive in the quality field is the way to do it.

      ... oh, and would you make a car I want to buy please - small 5-door hatch or wagon with 30+ mpg. Hurry, my '95 Corolla wagon (28/32mpg) won't last forever.
        • 7 Years Ago
        Funny, my Toyota Camry is a pile of shit. I almost bought the Accord, I wish I would have. It has 30,000 miles on it and there is a rattle in the dash driving me crazy! That and the weather stripping won't stay put, I have to tuck it in quick and slam the door! My buddy's Accord, 50,000 miles and his weather stripping works!
        • 7 Years Ago
        ""my '95 Corolla wagon (28/32mpg) won't last forever."

        It's still new. My 85 Toyota is still running great.
      • 7 Years Ago
      Chill out bob, you take criticism of your toys far too seriously.
      Many of us just don't like Toyoda and never will. And many of us are smart enough not to believe all the bull the toy boys spew. and further, many of us know you must not be old enough to drive or you sell toys for a living and are protecting your turf. Or maybe you just need to grow up.
        • 7 Years Ago
        David, did you ever stop to think people buy Toyota and keep them because the are good cars? People don't buy cars because of hype. The fact is people will scream if they buy a car that isn't any good. It's not Toyota's ads that convince people to buy their product, it's word of mouth.
      • 7 Years Ago
      Toyota has had more recalls than Ford and Gm in the past year and toyota was selling less cars than ford and gm back then...
        • 7 Years Ago
        did i hurt your feelings ...
      • 7 Years Ago
      Man, two pro-America articles in a one week time span. The foreign lovers much be going nuts by now. Or maybe they're writing Consumer Reports about how sucky their American car is and how impeccible their foreign made Accamry is.
        • 7 Years Ago
        There is a difference between 'made' and 'assembled'.

        There are only a few import models assembled in the U.S.A. and even fewer domestic models assembled in Mexico and Canada.
        • 7 Years Ago
        Not really... I'm enjoying my new Acura immensely. :-)
        • 7 Years Ago
        You can even go one further, US of A. "There are only a few import models assembled in the U.S.A. and even fewer domestic models assembled in Mexico and Canada."

        Canada's number one export is car parts. These parts are used in the U.S.A. to make (assemble) American cars.
      • 7 Years Ago
      "Almost as good as" still don't make it to the top. There was a time when the big(?) three had no competition and little to compare to. Now there is a struggle because people have learned that they do have a choice. The patriots will still buy what they think is for loyalty while those who see realism, buy what their dollar is worth. One may wonder what improvements would have been made with the domestic car makers and their political savvy. It's to late to demand the competition be squashed.
        • 7 Years Ago
        "No, we all can't be #1 in the world"

        You could get closer by not referring to yourself as "we" but never will be number one. It must be tough being stupid.
      • 7 Years Ago
      the gap between domestic and imports are 10...yes folks, that correct, Domestics are ten years behind japanese technology.
        • 7 Years Ago
        "the gap between domestic and imports are 10...yes folks, that correct, Domestics are ten years behind japanese technology."

        Is this a joke, or should I say "that are a joke"? Where did you dream this up? Show proof, name a source, anything to back up your ridiculous claim.

        I don't see how thats possible because automakers hardly make parts or engineer technology anymore, they buy it. In fact they all buy it from alot of the same parts suppliers and thats how U.S. automakers closed the gap.

        Nice try though.

      • 7 Years Ago
      Its the media, Toyota knows how to work it, just like Paris Hilton, I regretfully have owned a Toyota, Honda and Nissan, they are NO better than Ford or GM, actually the Honda gave me the highest repair bill I have ever had other than the Toyota.

      P.S. Dear Barney, sorry you can't afford a new car and have to drive, they have good incentives right now on new Blundra's.
      • 7 Years Ago
      I don't know if anyone else has said this as I was feeling a bit lazy and didn't want to read all the posts (little hippocritical, I know), but I like this type of study. They use numbers so you can quantify the spread. As opposed to lumping all of the makes into a few seperate groups.

      And yes I'm also against letter grading.
      • 7 Years Ago
      "Back in the sixties the domestics use to under value horse power ratings to get the insurance companies off their backs."
      That was one of the greatest things an automaker did for us struggling car nuts back then. It allowed us to buy 400hp muscle cars and still have enouph money to stop at Dog n Suds for a hot dog and root beer and gape at the hot carhops.
      • 7 Years Ago
      The gap between Chevy, Dodge and Ford and the imports will be closed by Toyota and Honda as they continue to fall.

      Toyota and Nissan making false claims about their products capabilities will also hurt them in the long run. A down turn in the economy and a falling dollar should further hurt import sales.

      As the economy suffers the usually financialy over-stretched yuppie will have a harder time paying the import premiums.
        • 7 Years Ago
        What false claims do you speak of? All automakers have made a false claim at some point.
        • 7 Years Ago
        Digital'Zombie', if you got yourself away from the computer for a few hours you might finally start seeing straight!

        My points are valid and current, go cry somewhere else.
        • 7 Years Ago
        I'll agree with the ad, but claiming that Toyota, Nissan or any company lies about MPG ratings is riciculous. They are REQUIRED to put the EPA results on their cars. Every automaker is REQUIRED to put these numbers even if they know that owners can't achieve them.

        • 7 Years Ago
        It's advertisement man, kind of like the dodge caliber with the fairy shooting sprinkle. I'm sure I can say anyone with a fairly good fairy stupid knowledge would know it is impossible to deflect fairy dust.
        *roll eyes*

        I'm *suure* getting Japanese people to sell car can get people like YOU to buy them. I'm sure dressing a lil Jap up in a cowboy get up can sell a truck with Texans.

        How is a lie by not letting the Z dude talk? It's just what they thought would increase their profit.

        Look maybe where you come from you can categorize smart business as lies but I don't think so.

        I'll consider lies when they starts strapping firestone tires on their SUV that were rated for sedan and blame it on the tire company.

        It seems to me you're just whining. Blah Blah sky is blue. Blah blah physic. Blah blah commercial. Quit bitching about stupid stuff.
      • 7 Years Ago
      It's time that the media finally recognizes the fact that America makes cars that people want and that those cars won't leave them stranded. In the wake of Toy recalling more cars than they sold, traitors have one less perceived advantage with their beloved Japmobiles. What a blow to their collective psyche that must be -- the epiphany that they had wool pulled over their eyes all this time! Coupled with industry and independent results that are easily verifiable (unlike Consumer Distorts), American automakers are finally receiving long-overdue credit.
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