• Aug 14, 2007


With both Audi and Apple's minimalist design ethos, it was simply a matter of time before they joined forces and offered a way to integrate the new iPhone across the four-ringed lineup. Any Audi model equipped with Bluetooth will allow the iPhone to be paired with the vehicle, giving users the ability to make and receive hands-free phone calls, as well as providing a signal strength indicator, assigning specific names to numbers (Work, Home, etc.) and allowing access to call lists.

On the music front, the addition of the Audi Music Interface will give the vehicles MMI system direct control of all the iPod capabilities of the iPhone, allowing users to navigate everything from playlists to albums. The AMI is available as an optional extra on the A5, A6, A8 and Q7, although we'd expect the full line of Audi vehicles to allow integration sooner rather than later.

[Source: Audi]

PRESS RELEASE

Audi and the iPhone – high technology in a perfect design. Even at the time of its launch, the first mobile phone from Apple can be used in all Audi models. The big seller in the U.S. (more than 270,000 phones sold in the first 30 hours) is eagerly awaited in this country too. According to a survey, every third Apple fan would definitely like to buy the phone and, what is more, "right away".

Audi and Apple have been working closely to ensure that the full functionality of the iPhone is available in most Audi models. The only requirement is the mobile phone preparation with the Bluetooth interface, optionally available in all Audi model lines. Alongside the standard hands-free functions (accept/reject call/hands-free), the mobile phone preparation supports the display of the signal strength and the provider's name, in addition to the transfer of the telephone directory including the icons "Work", "Home", "Mobile" and the call lists.

In addition to making telephone calls, the Audi music interface (available as an optional extra for the A5, A6, A8 and Q7) allows customers to enjoy the iPhone's music playback function in supreme quality via the in-car sound system. What is more, thanks to the Audi MMI, customers can navigate conveniently through their music compilations by artist, track title, playlists and genre – in exactly the same way they are accustomed to from their iPod.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 10 Comments
      • 7 Years Ago
      It's nice that they've figured out to make Bluetooth work with the iPhone but with regards to music, how about a little effort on Audi's part to make a non-proprietary solution? Not all of us want to support the closed and proprietary Apple iPod or the monopolistic iTunes for that matter.
        • 7 Years Ago
        So I guess you should buy one of those cars that have Zune interfaces. How does a new F150 sound?
        • 7 Years Ago
        ...monopolistic? There are many choices for you to download music from. There are many choices for MP3 player as well...phones for that matter. A monopoly is when you have no alternatives.
      • 7 Years Ago
      Here's a cool Audi feature that most people don't know about:

      Audis with the Navigation system (at least on the A4, A6 & TT, maybe other models as well) have two SD card slots behind the LCD screen. The screen is motorized to allow access to the DVD player load slot (for the Nav DVD) and the two SD card slots.

      I've used SD cards up to 2GB in each slot and they work fine. The only limitation is that there is a total of 512 objects (songs and folders are objects) that can be read from each card. I rip MP3s at 320KB/s which allows 7-9 albums on 1GB cards, so I never bump up against the 512 object limit.

      My wife drives our A4 Avant and she prefers SD card playback to the CD changer, an 1/8" input jack or an iPod specific integration kit. She can control MP3 playback from the nav system or steering wheel instead of fumbling with an iPod or other external device, and loading/unloading is simple. To add music, we just slip the SD card into a USB card reader on her PC, drag and drop albums, and voila. Easy as can be with no vendor lock-in (only physical format lock-in, which is somewhat inevitable).

      Sure, SD cards are being replaced by SDHC cards and MMC cards, but I think the SD card slots were a smart design decision on Audi's part.

      -SimianSpeedster
      • 7 Years Ago
      Audi is NOT known for a minimalist interior design philosophy. That's BMW, mister. I think BMW also offered iPhone integration the day it came out.
      • 7 Years Ago
      How is fumbling with a music player worse than fumbling around with CD's, trying to find the right one, getting it out fo the case and inserted, etc? The whole point of integration is that there is no fumbling. You just load up your playlist and go.
      • 7 Years Ago
      Actually there is no "Zune interface". Ford's Sync solution works with all music players, not just the Microsoft Zune. That why Sync is such a kickass technology - no more getting locked in.
        • 7 Years Ago
        I agree,

        nothing new to post here, except the fact that it is Audi that has now (late I say) adding this interface in.

        Sorry Ford has got the best of these systems around period.
      • 7 Years Ago
      Basically, this whole business of using any electronic devices that distract the driver from driving is bullshit. I cannot imagine anyone short of God who needs to be in continuous contact with other people.

      Vehicle manufacturers are hanging their collective asses out the law suit window with all of this stuff.
        • 7 Years Ago
        The first lawsuits will be interesting since actually the greater integration makes it less likely to be distracted (IOW, I'd think the target would be Apple and not Audi). I have an audio-only solution in my A3 and I am quite often distracted by fumbling around for my iPod and finding tracks, etc. Terrible, I know. Anyway, were it better integrated into the vehicle information system, it'd be far less distracting (at least no more so than say finding the right XM radio station).

        Incidentally, no one has mentioned the utopian cordless solution that hooks the audio up via A2DP and controls the whole thing via Bluetooth (and thus allowing me finally to keep my phone/player in my pocket while driving). I know this is an Apple shortcoming at the moment (no A2DP), but I hope that this is on someone's near-term horizon...