Earlier today we referenced Toyota
disputing Edmunds.com claiming that the Tundra
was sold in July with $6,861 of incentives per vehicle. That would've been the highest amount of incentives for any full-size pickup sold last month, but it turns out Edmunds made an error and last Friday printed a retraction on its AutoObserver site. Though Toyota does not release the official amount of incentives it offers for the Tundra, Edmunds is now claiming the amount offered last month is $4,625. That amount, while still high, makes it the third highest amount of incentives behind the Dodge Ram 1500
($6,739 per vehicle) and Nissan Titan
($4,835 per vehicle). Edmunds further claims the 2007 Chevy
Silverado was sold with $3,995 worth of incentives last month, and the Ford F-150
with $3,574. The Honda
Ridgeline, if it can be rightly included in this group, was sold with $2,746 worth of incentives.