Filed under: Car Buying, Trucks/Pickups, Toyota
Edmunds corrects itself on Tundra incentive spending
Earlier today we referenced Toyota disputing Edmunds.com claiming that the Tundra was sold in July with $6,861 of incentives per vehicle. That would've been the highest amount of incentives for any full-size pickup sold last month, but it turns out Edmunds made an error and last Friday printed a retraction on its AutoObserver site. Though Toyota does not release the official amount of incentives it offers for the Tundra, Edmunds is now claiming the amount offered last month is $4,625. That amount, while still high, makes it the third highest amount of incentives behind the Dodge Ram 1500 ($6,739 per vehicle) and Nissan Titan ($4,835 per vehicle). Edmunds further claims the 2007 Chevy Silverado was sold with $3,995 worth of incentives last month, and the Ford F-150 with $3,574. The Honda Ridgeline, if it can be rightly included in this group, was sold with $2,746 worth of incentives. [Source: AutoObserver]
Reader Comments (Page 1 of 2)
El Calor 5:26PM (8/13/2007)
I didn't think that sounded right :)
http://www.TundraTalk.net
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Tool 5:33PM (8/13/2007)
Oops!
I wonder why no one--either at TMS or at J.D. Power PIN--corrected Edmunds. I always thought that the $6,800 figure seemed way out of whack.
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Aaron 5:45PM (8/13/2007)
as I said in the other Tundra post today, this is like saying WAIT, my girlfriend isn't 260 pounds man get it right, she's only 220..
lol as for Autoblog being pro toyota, I'm not so sure about that.. albeit much of the mainstream media are pro nutswinging toyota pundits, so a little venom helps even things out.
In any case, to quote zoolander, Toyota can dere-lict my B**ls.
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Tyo 5:48PM (8/13/2007)
whats wrong with girls that weigh 220.
Asshole
XJ 6:01PM (8/13/2007)
Incentive spending like this is natural considering their just trying to get their feet wet and testing the waters. Next thing you know that 220lbs girl will be a hot 120lbs model and Chevy/Ford's girl will be a Kirstie Alley.
Mani 7:22PM (8/13/2007)
Quote: "Tyo @ Aug 13th 2007 5:48PM
whats wrong with girls that weigh 220.
Asshole"
I haven't laughed this hard in a long time. Thans Tyo!
reader 5:46PM (8/13/2007)
Are you twelve?
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MIKE 6:02PM (8/13/2007)
whoop de doo, the F-150 with the least amount of incentives and the oldest body style is still out selling the tundra like 3 to 1. And the F-150 is still the superior overall truck, all the tundra has going for it is the one V8 with 390 horsepower. the next gen F-150 will take care of that with its 425 horse "Boss".
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Aaron 6:07PM (8/13/2007)
tyo,
other than either being OBESE, or MORBIDLY OBESE, there is nothing wrong with 220 pound females.
Let's stay on topic. throwing 4-6k worth of incentives at a brand new launch in order to meet sales volume goals = failure.
As for Autoblog, Toyota nutswingers would swear they are anti toyota, while toyota haters would swear they are pro toyota.. Funny how perception colors things..
they aren't pro or anti anyone overall I wouldn't say.
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rob 6:34PM (8/13/2007)
you're a freaking idiot...im surprised fools like you have internet access
Reality Check 6:15PM (8/13/2007)
Hold on to your ankles because with the profits that Toyota has it can give away 200,000 unites and still be the most profitable.... Yes do the math! And the Honda needs much more then the amount that they are spending to get rid of that clown truck! A friend bought one and got almost 10K off... now thats one hell of a deal for a Honda. But, I bet in five years it has the highest value from CR.... oops I mean now, they have it rated high in resale value / depriciation.... nice trick!
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Aaron 6:22PM (8/13/2007)
werd.. especially when 15% of their profits come from monkeying with the Yen value lmao..
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Robert 6:25PM (8/13/2007)
Yeah, if anyone were "pro" Toyota in this case, it would be Edmund's and certainly not Autoblog, and other than some poorly worded Press Releases, I have no evidence that Edmund's is biased towards Toyota.
It's more the respective fans of each automotive company defending their turf (rightly and wrongly all the time). I would not have doubted the $6,800 incentives on the Tundra given the discounts I see in my area ($8000-9000 off these trucks in some cases), so I'm not sure Toyota fans can say "I didn't think that sounded right..." But certainly neither Autoblog nor Edmund's is on a rampage to make Toyota look better than it actually is, so any claims to the contrary are pretty weak at best.
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Aaron 6:30PM (8/13/2007)
XJ best of luck for toyota to get anywhere near chevy or Ford.
the heavy fleets won't be raided by Toyota anytime soon. We bought several hundred trucks last year, none toyota. None ever will be. Our company honestly across the globe bought thousands. None will ever be Toyota. At least before I retire.
3/4, 1 ton and above chassis trucks are what drives my industry. By the thousands of units per year.
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rob 6:39PM (8/13/2007)
im sure toyota will do fine with or without your purchase of "several hundred trucks"
now GM or Ford on the other hand...they probably kiss your a$$ for a truck or two, so maybe thats why you support them so much. or is it because those darn japanese are "ruining the economy" or some bullshit idea like that?
personally, i never knew canadians were so pro-GM!
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Aaron 6:43PM (8/13/2007)
I'm not Pro GM in the least, and the example is to illustrate that the major share of heavy fleets that the domestics have locked up won't be going anywhere. So Toyota will make an impact, but it will fall short of anywhere near the big 2.
We can dumb it down all day long, but at the end of the day, I guess the sales will tell the tale.
p.s. No woman has any need to be over 200 obese pounds unless she's pregnant with twin horses or is 7 feet tall. Hell most men have no business wieghing that much. No wonder obesity is a problem in the US. You accept that as normal lmao.
Barney 11:49PM (8/13/2007)
personally, i never knew canadians were so pro-GM!
Not ALL Canadians!
J 7:16PM (8/14/2007)
"now GM or Ford on the other hand...they probably kiss your a$$ for a truck or two"
Actually, according to this article the opposite is true.
Ford F-150 with $3,574 3-4 years
Tundra is $4,625 1 year
Chevy Silverado with $3,995 1 year
Max 7:00PM (8/13/2007)
Does it really matter?
Whatever a UAW firm offers, non-UAW firms can offer $4,000 more per vehicle and it will be offset against GM's UAW retiree legacy costs.
Or the non-UAW firm can put some money towards things like...you know....R&D.
What's more likely? Health care costs for UAW retirees going up or down? Will the number of UAW retiree's dying offset the increase costs in healthcare? Not likely.
Do the cry baby/ nanny state/ Detroit liberal UAW/socialists/Michael Moore fan clubbers ever run out of tears or soap boxes? Nope.
Never forget how the UAW treated our Marines.
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Justin 8:22PM (8/13/2007)
Are the MSRP's for all these trucks be taken into account? After all aren't incentives just another way of lowering the MSRP?
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