- Aug 10, 2007
Let's get cracking! Cerberus green-lights a slew of Pentastar projects
Frank Klegon, executive vice president of product development, cited Cerberus's ability as a private company to quickly put decisions into action. The move speaks to an awareness that product is key to a return to profitability. The new engines and axles will improve performance, but more importantly in light of CAFE requirements, they'll boost efficiency. Putting better parts into their current model lineup is one thing, but Chrysler desperately needs some compelling new product (as good as the new Sebring is, it's about as exciting as a bowl of un-set Jell-O) to really deliver the needed shot in the arm.
[Source: Automotive News - sub req]