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Subscribe to this threadVolvo aims for BMW
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Jeff @ Aug 9th 2007 7:20PM
First of all, they shouldn't get rid of that diagonal bar. That would be like BMW getting rid of that kink in the rear window that Bimmer enthusiasts always mention.
Second, I thought that the V40 was the wagon version of the S40 and was only sold in Europe, but I guess I was wrong if it's suddenly a whole new model.
Third, Volvo shouldn't try to make their cars look like BMWs, as BMWs are butt ugly right now. They're basically turds on wheels as far as design goes.
I think Volvo should bring back the vertical rectangle grille. I'm not sure which model it was on, but I know a few early 90s or so Volvos had it. The grille pattern behind the bar and logo was a bunch of really thin vertical rectangles that looked at first glance like a regular vertical bar grille, but it was nicer looking...IMO, anyway.
B-NOIT @ Aug 10th 2007 1:43AM
First: The Hofmeister kink? Many cars have it nowadays (and they had before BMW claimed it as their own). Volvo's diagonal bar is unique to the brand. Poor comparison, but I agree; they shouldn't get rid of the bar.
Second: You're thinking of the V50, the S40's wagon variant. It is available in Canada and the US.
Third: I don't think their goal would be to look like BMWs. I see it as a shift in brand image and corporate philosophy, targeting BMW's so-called 'coolness' and awe-inspiring dynamics.