• Aug 9, 2007
Here it is folks, the ethos of at least the second half of the 1980s, neatly encapsulated in 30 seconds. This 1989 home-market commercial launching the DOHC VTEC engine in the Honda Integra plays up the American appeal baked into the car. Badged as an Acura here in the States, the Integra was cementing the reputation of Honda's upmarket rides in a market that still viewed Honda as a maker of economical, inexpensive cars. The bludgeon-y juxtaposition of an Integra zipping around and Alex P. Keaton Michael J. Fox doing backflips tells you how elated the Integra is supposed to make you feel, but this commercial just makes us feel old. From the opening chord stabs on the Yamaha DX7 to the Huey Lewis soundtrack, this little spot brings 1989 flooding back with a veangance. Many a sunny summer afternoon was whiled away cruising the bike lane with a mongrel Diamondback Viper picked from the trash and resurrected. Integras were starting to get noticed as cars enthusiasts could love, and being junior enthusiasts, we took notice when one motored by. They look especially good when sunset is near, on a winding road dappled with golden sunlight. Ahh, memories - white or red are particulary striking, too. What's nice to see is that MJF could handle something other than a DeLorean, but we still want to know, "hey kid, what's with the life preserver?"

Check the video after the jump.

[Source: Winding Road]


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  • 16 Comments
      • 7 Years Ago
      OMG! i saw them filming this commercial in Westwood when i was in junior high school. with hundreds of shoots happening on any given day here in LA, you get used to celebrities and filming. so what caught my eye about this particular production was the RHD integra they had. i watched on the sidelines as they shot the scene where MJF stuck his head out the driver's window and looked back. HA!! has it been that long since this car was new? god i'm getting old....
      • 7 Years Ago
      Oh, Acura, how could you leave us hanging?
      • 7 Years Ago
      Brad Pitt did commercials for the later Integra models:

      http://www.youtube.com/watch?v=gt2wm1ux2Z0


      This is common...many US celebrities do Japanese commercials.
      • 7 Years Ago
      Aw man the 80's were great ... watch out dude monster horsepower ..... fwd fah lyfe bro .... ahahaha
      • 7 Years Ago
      This is actually apart of a series of commercials that he did for Honda. Also, Juliette Lewis was apart of the Integra Notregra Honda campaign.
      • 7 Years Ago
      Haha! I had a Diamondback Viper as a kid! All silver. I probably had it up until 1992, when I got a Specialized HardRock (still have it, works great). Ahh, memories.
      • 7 Years Ago
      I've owned two generations of Integra (a 95 GSR and a 02 RSX Type-S) and both have been exceptional cars to own and very fun to drive, even with no modification. Insurance was a bit high, but still two of the most fun smaller cars I've owned.
      • 7 Years Ago
      That was really awesome. What does he actually say? Translation?
        • 7 Years Ago
        Basically "Experience Integra," as in feel it.
      • 7 Years Ago
      There are several variations of this commercial on youtube and the 1989 ones have a "story" if you can call it that.

      Freakin' awesome
      • 7 Years Ago
      Hey look, he can move.
        • 7 Years Ago
        oh, you're so mean
        • 7 Years Ago
        I'm soooo gonna die for this. :V
        • 7 Years Ago
        You're an asshole, Alex...my dad's got MS. Parkinson's is a horrible disease to live with.
      • 7 Years Ago
      awesome! when do these things go on sale-?
      • 7 Years Ago
      I want that T-Shirt!
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