Filed under: Marketing/Advertising, Chrysler, LLC., Dodge, Jeep
Chrysler debuts childish new ad campaign
Cerberus and Chrysler are now officially linked, and to celebrate, the privately-owned automaker is kicking off a new ad campaign titled "Get ready for the next 100 years." The ads will showcase Chrysler's many accomplishments of the past while illustrating why the company will be part of the many generations to come. The folks from Auburn Hills are going all-out, including print and radio spots across the nation.
The Pentastar got creative with its print campaign, and it's dragging out the kiddies to get our attention. The ad shows three children in car seats, each dressed in clothes that illustrate what each brand is about. The Dodge kid is great, race helmet and all (too bad you can't put a car seat in a Viper). The Jeep kid is sitting in a camo'd car seat, which fits the off-road brand perfectly. The little girl in the Chrysler kiddie seat is a little less obvious, but we're guessing she stands for class and refinement. The point of the spot is to show how Chrysler is looking towards future generations of customers. Who knows, maybe these kids will wind up driving an all-electric Charger someday. Hopefully the Chrysler interiors are better by then, too.
[Source: Chrysler]
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Reader Comments (Page 1 of 2)
Tyk 9:23AM (8/08/2007)
Im sure people will run out and buy a Sebring after seeing this ad.. oh noes, then again its a pos.
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BB92 10:23AM (8/09/2007)
When kids see this add, they gona say ..dady,dady.. can we get Chrysler......no children we have Honda!!!!
Don 3:29PM (8/08/2007)
Besides it's grey plastic swathed interior, the Sebring is a pretty decent car.
geo.stewart 9:29AM (8/08/2007)
should have put a gear stick in place of the sippy in the Dodge.
put lights in the top of the Jeep.
:-)
Otherwise, cute ad, hit and miss cars and trucks
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FermitTheKrog 9:35AM (8/08/2007)
Because nothing says "race car" more than a Dodge Grand Caravan.
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Frank 9:59AM (8/08/2007)
Yep. Like the 1994 Dodge Grand Caravan SE Sportwagon I had. It had a body colored grill, driving lights, lower body cladding (it was th rage in those days), larger sporting looking alloy wheels, higher performance tires, "Sprot Wagon" decals on the front doors. Ok, it was still a box but it was as cool looding a box as you could find then.
Actually, I've heard that the 80's turbo minivans were quite fast in their day. Hmm... a 280hp turbo in a Caravan, with 4 cylinder gas mileage, might be interesting.
PeterB 10:52AM (8/08/2007)
http://www.turbominivan.com/index.html says hello.
So does, http://www.youtube.com/watch?v=2EPg0ObAchs
Justin 11:57AM (8/09/2007)
http://hudsonvalley.craigslist.org/car/390230459.html
for all you new yorkers...happy tweaking. $500
1337 9:40AM (8/08/2007)
It looks like "The New Chrysler" is the official car of little girls.
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SSBR 10:25AM (8/08/2007)
Cute campaign, this would have worked wonders marketing there family oriented SUV's. But marketing the actual brands it self? Sigh...
rolesor.com
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Kowell 10:26AM (8/08/2007)
You'd think that after the fiasco that was the Dodge Nitro's add campain they'd fire that add agency and turn to a more competent one
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Woodenduck 10:40AM (8/08/2007)
I am excited about the new (American) Chrysler. The Nipponheads and naysaying drive-by media will love to criticize and minimize Chrysler, but they have not taken the time to really drive them and compare impartially. In class, their products equal or surpass Toyota, Honda, ad infinitum in terms of quality, reliability, performance, safety and, you get the idea. With the competitive pricing they offer plus their new lifetime powertrain warantee, I plan to take advantage of their advantages. Two products I am looking forward to seeing at next year's auto shows are the '08 Hemi Challenger and the '08 300hp Caliber SRT4.
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Tim 11:09AM (8/08/2007)
Says who? JD power? Consumer reports? Who
Bob-omb 11:51AM (8/09/2007)
Woodenduck, thanks for showing you have the intelligence of one.
Jim in Tampa 10:49AM (8/08/2007)
I do not feel the love for the pentastar logo. It reminds me so much of the Dodge Aries and the Plymouth Reliant. I think the current winged logo is so classy and elegant.
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dakota 6:45AM (8/10/2007)
The Pentastar is the CORPORATE LOGO for Chrysler Corporation, it is not the Chrysler BRAND LOGO used on Chrysler cars.
Woodenduck 12:04PM (8/09/2007)
Tim,
There is so much bias out there that we each have to check a variety of sources and, ultimately, do our own personal comparisons and analysis. Virtually every media source has some degree of bias, so our responsibility as consumers (its our money) is to understand this bias. For example, J.D. Powers has 'recommended' a variety of competing manufacturer's products over time. Money seems to be their bias. Consumer Reports has been heavily biased towards Japanese vehicles since the 1970's and remains so today. Motor Trends car of the year award has changed and is now selected by a small group of 20-something 'experts.' You can see how they decide, especially among sedans. The list goes on.
I suggest that you PERSONALLY drive, ride in and research as widely as you can before buying. A good web source of reliability and fuel economy info is www.truedelta.com.
To briefly answer your question, in my experience of having owned 13 vehicles, having driven and ridden in dozens more and trying to keep within a middle class budget, I have found Chrysler hard to beat. I hope this helps.
SOhp101 1:24PM (8/08/2007)
You know your auto company is in trouble when an advertisement says too little about your cars.
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Tagg 2:31PM (8/08/2007)
I like this better than that stupid Hyundai "Duh" ad campaign. That has to be the worst I've seen in a long time, way worse than the Ford Edge ads or this.
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db25 3:25PM (8/08/2007)
For the next 100 years I hope dodge will stop putting truck grills on its cars , chryslers will have nice interiors, and jeep wranglers can somehow get more than 14 mpg. Maybe then would I ever consider a chrysler product.
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