• Aug 7, 2007
Click image for Mazda2/Demio photo gallery

This always seems to happen in Japan -- a new model is formally announced (often right on the on-sale date), and after the ride's first month in dealerships, the automaker will put out a release touting how it has surpassed the company's sales expectations. It's no different with the all-new Mazda Demio (a.k.a. Mazda2 in other markets), which had a lot going for it to begin with. It's attractive and economical, and it's also racking up orders -- 15,000 between July 5 and August 5, to be exact. That's a sight better than the 5,000 units Mazda says it forecasted for the diminutive hatchback. The automaker also reports that the Demio web site has been pulling in big traffic, which would seem to indicate that interest in the car is indeed very high. All we know is that our interest in it is very high, as is our feeling of disappointment, since we won't be getting the Mazda2 here.

[Source: Carview]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 14 Comments
      • 7 Years Ago
      I work for a big Mazda/Ford Dealership, and I do wish we would get this car here. I think, IMHO, that there are two reasons they won't. I think they fear that the Mazda2 could cut in to sales of the Mazda3. I think the bigger issue is that Mazda has been heading upmarket latley, and this car may counter that image or goal. There honestly are people in our dealershi comparing CX-9's with Acura, BMW, Audi, and even Lexus. Same with the CX-7. From your earlier post, it looks like the 6 is headed upmarket too, with things like adaptive cruise (look at the front bumper.) I just think they are content to leave the subcompact segment to Honda/ Toyota/ Nissan, and the rest. They are becoming a sporty "near premium brand". Just one opinoin though.
        • 7 Years Ago
        Thats true and there are good reasons for that. MANY fully-loaded Mazda3/6/CX-7 owners I know or have read about on Mazda forums buy Mazdas either as a second car to their 3-Series/A4/TL or are replacing their old lux-brand cars with it. The reasons they cite include insurance, premium gas, and esp. repair costs. They still want the fun-factor of those upscale-brands but with the cost-ratio of a Toyota/Chevy level brand.
        • 7 Years Ago
        I would totally buy this car, especially if it was sold for a price competitive to the Yaris/Versa/Fit etc.

        Looks worlds better then the competition. This car is definitely a winner.
      • 7 Years Ago
      My protege 5 needs a replacement. I live in canada. Since the 2 isn't coming, the fit will replace our protege.

      funny thing about the reader wanting to keep their money in the us....I guess, that would mean no clothing from china, no electronics, no tvs, no cells as well?
      • 7 Years Ago
      None are no better or just marginly better than our own from Detroit.
      • 7 Years Ago
      on a recent visit to japan, i saw a number of the new demio; mostly on dealer lots. sweet looking car. i'd buy one should matsuda bring them over to america. maybe i'll just move back to japan and get one there, given how stunned ford and its mazda subsidiary are being.
      • 7 Years Ago
      i think it's easily a more attractive car than any of the current offerings here in the US (Yaris, Fit, Versa). It should come with some of Mazda's ZoomZoom DNA so it should be fun to drive which puts it above the Yaris and Versa in that department, and maybe better than the Fit. They should sell it here!
      • 7 Years Ago
      it says 15000 orders not sales.
      If it was 15,000 sales in one month IN JAPAN, that would be more than the Versa and Fit put together in one month in the US, maybe the Accent too.
      • 7 Years Ago
      Funny how there are always 3 times as many cars than they expect to sell available.
        • 7 Years Ago
        It 'racked up 15,000 orders' is their wording. This doesn't (necessarily) imply 15,000 were delivered and driven off the lots over the month!
      db25
      • 7 Years Ago
      i concur, Please bring this car to the U.S. And is it me or are Mazada dealerships hard to find?
      • 7 Years Ago
      The sad thing is that Ford is going to get to sell their own version in the U.S. but Mazda will not get to sell the Mazda2 here.
    • Load More Comments