• Aug 7, 2007
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Audi's delightful A8 flagship sedan sees a number of refinements made for the 2008 model year, with the lion's share of the attention being paid to things that aren't immediately visible from the outside. The biggest addition is the 2.8L FSI six-cylinder that will be offered (in Europe, at least), which will give the big sedan fuel economy of around 28 mpg and the lowest CO2 emissions in its class at 199g/km. Power is rated at 210bhp, and the engine is good enough to allow the big cruiser to make the 0-62 run in 8 seconds. More direct steering and a revised air suspension are intended to make the '08 A8 an even more engaging partner to the person behind the wheel. And it's not as if the '07 is a slouch in that department to begin with. Audi's also building in new safety features, with a side-assist system that will alert drivers when a vehicle is in the sedan's blind spots and a lane departure warning system that will keep an eye on lane markers and alert the driver with a vibration in the steering wheel should he or she begin to go astray. Finally, the car is said to quieter than the 2007 edition.

Visually, Audi has updated the single-frame grille, incorporated new lighting in back, added new wheel styles, put turn indicators on the outside mirrors, and will offer a number of new paint finishes. New interior colors and inlays are also on tap. In short, Audi's taking a good thing and making it better. You won't hear us complaining.

[Source: Audi AG]


Audi A8
Sporty luxury and exemplary efficiency

* New A8 2.8 FSI offers the lowest CO2 emissions in its class
* Consistent enhancements across the model series
* A new driving experience in one of the world's quietest cars

The Audi A8 not only offers the sportiest performance of any luxury-class saloon, it also stands out as a model of efficiency. A particularly outstanding example is the new A8 2.8 FSI: superlative performance and excellent comfort make it a joy to drive. But at the same time, with a standard fuel consumption of 8.3 l/100 km, its CO2 emissions of 199 g/km are the lowest in its class.

The new A8 model series features major advancements across the range, which includes the top models Audi A8 W12 and Audi S8, and offers a new driving feel whilst building on traditional strengths. An even more precise driving feel, even better ride and acoustic comfort, and subtle refinements to the exterior and interior serve to strengthen the special status of Audi's flagship model.

Unique character – consistently enhanced

To achieve this, many aspects have been refined in the unique blend of sportiness, elegance, supreme control and sophistication that forms the Audi A8 character. For instance, the more direct steering and re-engineered running gear have produced even more exact handling. Overall travelling comfort has also been enhanced by the modified adaptive air suspension and extensive improvements to noise insulation. These make the Audi A8 one of the world's quietest and most comfortable saloon cars.

The new assistance systems Audi lane assist and Audi side assist promise to make life easier for the driver and considerably enhance safety, especially on long journeys. Their tasks are to alert the driver if the car begins to drift out of its lane and to warn of vehicles in the adjacent lane.

Luxurious, sporty motoring with low fuel consumption

The 2.8 FSI impressively demonstrates how well the Audi A8 combines luxurious, sporty motoring with high efficiency and low fuel consumption. Its efficiency nevertheless comes with exciting performance, as the new high-tech V6 engine produces 154 kW / 210 bhp and delivers its maximum torque of 280 newton metres over the broad rev band of 3,000 to 5,000 rpm. With acceleration of 0 to 100 km/h in just 8.0 seconds and a maximum speed of 238 km/h, the Audi A8 2.8 FSI is an effortlessly powerful performer.

High-tech engine with lightweight design concept

Thanks to its state-of-the-art engine and an exceptionally low vehicle weight of only 1,690 kilograms, the A8 2.8 FSI has a standard fuel consumption of just 8.3 litres per 100 kilometres. That is equivalent to CO2 emissions of 199 grams per kilometre – the lowest value of any luxury-class car. Here the dual benefits of low vehicle weight – thanks to lightweight aluminium design based on Audi Space Frame technology – and low wind resistance make themselves felt, in both excellent performance and equally good fuel economy.

The new six-cylinder engine demonstrates "Vorsprung durch Technik" with FSI petrol direct injection and the innovative Audi valvelift system. This new technology adjusts the valve lift, varying it between two levels. The Audi valvelift system uses sliding cam units mounted on the intake camshaft, which are moved by an electronic control mechanism. Depending on the engine power demand, the valves are opened wide or less wide as determined by the position of the cam units.

The advantage: the required quantity of fresh charge can be very efficiently controlled via the valve opening. Most of the time, the throttle valve remains fully open, thus substantially reducing throttle loss. In combination with a series of additional measures to reduce friction on numerous components, the Audi valvelift system reduces fuel consumption by ten percent.

High power transmission comfort with athletic qualities

The new A8 2.8 FSI is equipped with front wheel drive and the multitronic continuously variable automatic transmission. The multitronic not only offers unmatched power transmission comfort with fully jolt-free acceleration, its tall overall gear ratios make for very fuel-efficient motoring. Nevertheless, the seven fixed ratios available in manual mode reveal its thoroughly athletic qualities.

In Germany the Audi A8 2.8 FSI with its extensive standard equipment costs from 61,900 euros incl. VAT.

Consistently enhanced

The A8 impressively embodies the progressiveness of the Audi brand: its extremely rigid lightweight body based on the Audi Space Frame principle, the powerful FSI and TDI engines, quattro permanent four-wheel drive and the highly acclaimed MMI operating system are a few of the elements that demonstrate Audi's impressive "Vorsprung durch Technik" in the luxury class.

The character of the Audi A8 is formed by a synthesis of dynamic and agile performance and exceptionally refined ride and acoustic comfort. While setting new standards with its agility and steering precision, the A8 displays handling with definite sports car qualities. Even long journeys are both relaxing and pleasurable.

To underscore the unique character of this luxury saloon, Audi has further enhanced the two major strengths of the A8. The rack-and-pinion steering with variable steering ratio and servotronic speed-dependent power assistance has been optimised and engineered for a more direct feel. The dampers, supports and tuning of the adaptive air suspension have been revised. As a result, the A8 shows an even more spontaneous response to steering input, tightly follows winding country roads and effortlessly maintains a smooth straight line at high speeds.

Air suspension with even more sensitive comfort

Gains in performance and handling are matched by those in ride comfort: the standard-specification adaptive air suspension is now even more sensitive in responding to fine bumps. The electronically controlled variable dampers are now fitted with new seals to reduce friction. These are combined with new valves that have optimised characteristic curves, and the entire hydraulics have also been retuned. The A8 absorbs expansion joint grooves with supple ease and without even the hint of a vibration. With the addition of an insulation package to reduce rolling noise and road noise, the luxury saloon from Audi offers outstanding comfort.

Exemplary soundproofing

Even the complete acoustics of the A8 have been optimised with the use of innovative materials – after all, Audi approaches noise insulation as a component of its intelligent lightweight construction. The result: without gaining weight, the Audi A8 achieves the lowest rolling, road and ambient noise levels in its class. Being one of the quietest cars in the world is an important element of the relaxing long-distance comfort that is a hallmark of the Audi A8.

Assistance systems bring comfort and safety

Drivers of the Audi A8 can rely on the support of the most up-to-date assistance systems. They serve to enhance comfort and combat driver fatigue on long journeys, thus making an important contribution to safety. The new Audi side assist in the A8 makes use of intelligent radar technology.

The system is especially designed for lane-changing manoeuvres and warns the driver of dangerous situations: whenever there is another vehicle in the critical zone, a yellow LED display in the exterior mirror housing lights up and remains on.

If the driver of the A8 activates the indicator to change lane even though the warning display is lit up, the LEDs become brighter and flash more quickly at shorter intervals. This signal is almost impossible to miss as the peripheral vision of the human eye is extremely sensitive to changes in contrast.

Audi lane assist warns the driver to prevent an unintentional departure from the lane. A small camera positioned above the interior mirror on the windscreen observes the road ahead of the car and a high-speed computer detects the lane marking lines. If the driver moves towards one of these lines without indicating, Audi lane assist makes the driver aware of this by a vibration in the steering wheel.

Still a step ahead in the luxury class

The clear and progressive design idiom of the Audi A8 stands out for its timeless quality. The exterior design has thus only been accentuated at carefully chosen points – from the modified single-frame grille and new exterior mirrors with integrated turn signals to the new wheel designs and LED tail lights with their innovative night design. To complete the range, the A8 is available in new paint finishes and with sophisticated aluminium trim inserts plus new interior colour schemes and inlays.

The Audi A8 thus resolutely continues its progress on the road to success. With sales of over 100,000 vehicles so far, the current model has already exceeded the total sales volume of its predecessor. And it is continuing to make gains year by year in a market segment that has remained flat overall. How come? Because the A8 steadily attracts customers from other brands with its clear character, while at the same time product loyalty and repurchase rates among A8 drivers are above average.


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  • 15 Comments
      • 7 Years Ago
      If only Audi would offer a nice diesel for the A8
        • 7 Years Ago
        in europe you get the A8 with a two diesel engines 233hp/450Nm out of the 3.0l TDI V6 and 326hp/650Nm out of the 4.2l TDI V8... which Jeremy Clarksn was able to drive at over 40mpg in public trafic over a distance of 800miles across the UK..

      • 7 Years Ago
      One word: tax.

      This has been done entirely for EU/German tax rules. Only reason.
      • 7 Years Ago
      Audi is to be commended for updating its models with yearly improvements. If only the domestics would follow Audi's example, then they'd be in much better shape. Cadillac, are you listening? Imagine how much more competitive the STS could be if Cadillac was aggressive in making improvements to it each year. Sadly, Cadillac waited three years to apply major upgrades to the STS for the 2008 model year and yet it still isn't competitive, mainly the interior which isn't up to the standards of the competition. Damn it, where's the Chinese-spec SLS we all deserve to have on our soil?
      • 7 Years Ago
      Automotive perfection. Perfect lines, non-offending, sporty yet elegant and luxurious. Exudes modernism. This is the car for educated people, not rap stars. This is a company that has not sold itself to the fly-by-night bling crowd.
        • 7 Years Ago
        couldn't have said it any better...
      • 7 Years Ago
      They are using the 2,8 liter old block in the new car?
      Thats why i would never buy a Audi.. overpriced for old stuff.

        • 7 Years Ago
        No smartass. This is a tottaly new block, just recently made it's debute in the A6.

        And it's probably only for the Euro market for which it's ideal.
        • 7 Years Ago
        you would never buy an audi becuase they wouldn't let your rice-loving tricked-out car into the dealership parking lot, much less let you actually test-drive one.

        keep drving your rice-rocket and let the big men do their own thing
      • 7 Years Ago
      Beautiful automobile.
        • 7 Years Ago
        My thoughts exactly, but there is a lot of big-car competition, and I'm not sure if this is the one I would hypothetically buy.
      • 7 Years Ago
      I understand a possible reason why Audi would put a smaller engine in the A8, but isnt the whole purpose behind buying an A8, BMW 7-series, Acura RL, Mercedes S-Class, etc to have a big luxury car sporting a big engine with globs of power? Personally, if I were in the market for an A8, I would be looking for the whole package, at $80,000, you would expect the premier equipment that company has to offer, V8/W12, including all of the luxury amenities. If I were worried about gas consumption, I would opt for the A6, which is roomy as well.

      It just doesn't make sense to purchase an automobile for 80 grand and pay for an engine that you can find in a car for 50 thousand dollars less. Big luxury + Big Engine = Big price Tag.

      What does the A8 have to offer at the same price but with half of the power?
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