• Aug 6, 2007
Chrysler's new Chairman and CEO Bob Nardelli introduced himself at a press conference this morning as his new No. 2 Tom LaSorda stood by his side (more like directly behind him). LaSorda, who until this past weekend was CEO himself, is staying on the team, though his own No. 2, COO Eric Ridenour, has decided to leave the company after 23 years of service.

Our man on the scene, Chris Shunk, reported there was a lot of talk about this being the "right team" and the "right time", though LaSorda, who helped devised and launch Chrysler's current turnaround plan, admitted that he told Cerberus management they should hire someone new if they thought that person could do a better job with the company than he could. Apparently they took him up on his offer.

That's why we find this picture so appropriate, with LaSorda acting as Chief Executive Wallflower to Nardelli's new Big Boss Man role. Of course, we know LaSorda's role will still be important, as both the UAW and CAW have been working with him during the ongoing contract talks that are crucial to the company's turnaround.

[Source: Automotive News, sub. req'd]


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  • 20 Comments
      • 7 Years Ago
      LaSorda sure looks happy.
      • 7 Years Ago
      lol! Excrement, err, excellent observation...
      • 7 Years Ago
      Easily one of the best/definitive images ever taken specific to the crash of Detroit's automotive industry. LaSorda looks like he was kicked in the groin, taking a back seat to Nardelli. I agree with the above posters - LaSorda sticks around to work on transitioning negotiations out of his power and into Bob's and then takes a walk out the Auburn Hills doors.

      I have to admit it, I had such a glimmer of hope when I read the comment from Wolfgang regarding the Imperial (paraphrasing - This car will never see production). He seemed ready to take over the reigns, and for once his arrogance would be desperately needed internally.

      This is tragic, and will end in absolute disaster.
      • 7 Years Ago
      Good for Nardelli. He found a company he can't run into the ground - because it's ALREADY SIX FEET UNDER!
      • 7 Years Ago
      He's already scarring away all the car guys judging from the posts on autoblog.Please get him out and bring in a real car guy with vision before it's too late.I mean,yuck.At Depot all the good people left because he hired know nothing part timers that they could pay less and moral and the retail experience suffered.This guy is a bean counter.
      • 7 Years Ago
      Cerebus just shot themselves in the foot.. Nothing but Downhill from here on out now that Nardelli is at the Helm with a very unimaginative,vision less Ideology.

      • 7 Years Ago
      Bring in the clowns...oh wait, there's Nardelli in the photograph. Why can't these "wealthy" losers just retire on some island that's used as a weaponry mark? Nothing like seeing a tactile nuke heading toward your south forty!

      As hard as I've been hard on Chrysler I was hoping they would prove me wrongÑthey didn't.
      jw
      • 7 Years Ago
      LASORDA AND HIS BUNCH OF THEIVES NEED TO GET THE BOOT...CHRYSLER NEEDS SOME NEW BLOOD...
      • 7 Years Ago
      With Nardelli at the helm maybe we'll see a retro-deSoto and a reprise of the Nash Ambassador. This guy couldn't manage his way through the check-out line a Safeway. Any talent at Chrysler has got to be running for the exits.
      • 7 Years Ago
      The new/old logo is based on the five makes of vehicles Chrysler used to have. Plymouth and Desoto are gone, leaving Dodge and its trucks, and Chrysler. The logo should have no more than three sides. Anybody who had a K-car with this badge will have a bad case of deja vu when they see this.
      Second, when Bob finally is let in on the tiny secret known as the sales bank, he'll want 120 billion to get out of there.
      • 7 Years Ago
      LaSorda's days are numbered, if one follows precedent and what I've read elsewhere. Guys like that have egos, and his isn't going to allow him to play second fiddle.
      • 7 Years Ago
      Bob Nardelli didn't know anything about retailing, missed the cut at GE and went to Home Depot. He helped Home Depot like Katrina helped the Gulf Coast. They may be back to normal in 8-10 years. I'm glad Cerberus is private money.
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