Filed under: Chrysler, LLC.
New Chrysler, new logo: say hello (again) to the pentastar
We knew Chrysler would be returning to its well known pentastar logo after the sale of itself from DaimlerChrysler to Cerberus Capital Management went through, and that day was last Friday. Soon after we got a tip from a reader pointing us to a new website promoting "The New Chrysler", as well as its new look pentastar logo.
Big things are happening at Chrysler, obviously, including the sale, name change to Chrysler LLC, and the announcement of the automaker's new, industry-leading lifetime powertrain warranty. The new website touts all these things and tells us to "Get Ready for the Next Hundred Years". If you're interested in a breakdown of Chrysler's relationship with Cerberus, it's got that too.Thanks for the tip, Tool!
[Source: Chrysler]
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Reader Comments (Page 1 of 3)
F451 7:22PM (8/05/2007)
This Chrysler redux it becoming tiresome. They don't stand a chance in hell...
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Paul 7:34AM (8/06/2007)
Agreed - the pentastar makes me think one thing, and one thing only... "P.O.S."
AlexP 7:29PM (8/05/2007)
Hey, if they can turn it around quickly enough.
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AZ 7:41PM (8/05/2007)
Now only if they have some exciting new cars....
P.S I swear, every time I see a 07 Sebring on the road; I throw up a little bit in my mouth.
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Stéphane Dumas 7:53PM (8/05/2007)
AZ, lots of peoples throwed a little bit in 1962 when they saw the "plucked chicken" 1962 Dodges and Plymouths, the irony is today folks see them on another eye. Maybe 20 years later, we'll see the Sebring on another approach. http://www.allpar.com/history/plymouth/1962.html
However, some others won't have the same luck 20 years later like the Honda Element and Pontiac Aztec
Josh 7:57PM (8/05/2007)
Oh I know what you mean AZ. So does the "new" Pentastar logo replace the wing logo on the Chrysler cars or is this just the corporate companies logo? I personally like the current wing logo my self.
Jon 8:06PM (8/05/2007)
@ Josh:
I think Chrysler cars will still use the wing logo; if you go to the Chrysler website via the link from Chrysler LLC, you will see the wing logo in the top left corner of the screen. And that site is updated because it promotes the new Town & Country on it.
hotrod 9:18AM (8/06/2007)
The ugly-as-sin '62 Dodges are remebered fondly now because of their impressive racing pedigree, not because they became easier to look at with the passage of time. I don't see many Sebrings burning up the racetrack...
whofan 3:32PM (8/06/2007)
I do the samething too, whenever I see a Camry or Tundra on the road
Jim P. 8:08PM (8/05/2007)
With the name of Cerberus as the owner of Chrysler, shouldn't the logo be a pentagram instead?
...just kidding
I really hope Chrysler can build some head-turning, excellent built cars and trucks and actually spend more than $50 on the cheap, mono gray slathered rubbermaid plastics they call in interior. It's sad that Kias have nicer looking/feeling interiors.
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Johnny082 8:19PM (8/05/2007)
I honestly hope Chrysler can turn itself around.
I wouldn't be heartbroken if Chrysler died, but i wouldn't be jumping for joy.
in other words i'm not a hater and not a lover of the company.
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Brooksie 8:36PM (8/05/2007)
Robot sphincter.
bzzzzzzttt!
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AlexP 8:39PM (8/05/2007)
More inspiring than a letter in an oval or any given shape.
cardudeATL 8:45PM (8/05/2007)
Did somebody say Mc K-Car?
;)
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cowboy bob 8:49PM (8/05/2007)
I remember Lee Iococca(spell?) and his ability to bring Chrysler form the edge to a real player. I have little doubt that Chrysler will find a new Knight, and come roaring back. Labor concessions were extracted back then, and only a fool in the UAW wouldn't see the need to do so now. The new warrenty will make me look at Chrysler when I want to replace my vehicle. With the potential repair costs of new technology, this warrenty will make me a customer, if I can find something I like, and afford. Hyundai, Suzuki, were on top warrenty wise, now.......this is big.
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Kurt 6:06AM (8/06/2007)
Iacocca
I- I
A- am
C- Chairman
O- of
C- Chrysler
C- Corporation
A- Always
cowboy bob 7:08AM (8/06/2007)
Gee, thanks Kurt. Kinda like ROY G BIV in grade school science class
1337 10:20AM (8/06/2007)
Iaccoca is a marketing genius. He could find a way to sell a dead guy life insurance. However, he knows that it is easier to be successful in the auto industry by selling junky cars with good marketing than by selling solidly built cars without especially good marketing.
If Chrysler finds an other Iaccoca, Chrysler will have about 10 models, all based on the Dodge Caliber chassis, and they will sell a helluva lot of them. However, this approach does not make Chrysler a "real player" in the eyes of automotive enthusiasts; it just means Chrysler is good bullshitting uninformed people into buying poorly built cars.
AZMike 9:00PM (8/05/2007)
I feel like I'm sitting in study hall in high school here, judging from some of the comments.
if you're a student of history (and obviously not many are here), you'll know Chrysler will be just fine.
if you were around from the crisis in the 1979-1981 time frame (I was), you'd know what bad was. Chrysler didn't know if there would be enough cash to pay their employees, they had hundreds of thousands of cars in the 'sales bank', and no one was excited about buying cars from a company on the verge of bankruptcy.
luckily, Lee Iacocca arrived and got everything back on an even keel right away. I can remember "far thinking" customers walking into the dealership where I worked at that time and saying "waddya gonna do after Chrysler goes outta bidness, sell Stooo-de-bakers?" I see a lot of these far thinking indivuduals here, too. what we're dealing with here is nothing compared to that time.
Iacocca managed to get the government to guarantee loans that Chrysler received from banks (contrary to popular belief, the government NEVER gave Chrysler a dime), which Chrysler paid off in full SEVEN YEARS EARLY.
let's not forget just of few of the innovations that Chrysler brought us, like the invention of the minivan, and the return of the convertible to the American road, and making Jeep an American company again. there were plenty of "far thinking" naysayers back in '87 when Chrysler bought Jeep, saying it was a dead brand, and Chrysler would be sorry they did it.
yea, right.
now let's look at the alleged "merger of equals" that suposedly occured when Daimler and Chrysler 'merged'.
about the only thing that really happened was a "giant sucking sound" when Daimler sucked the 11 BILLION in cash that Chrysler had in reserve, and sent it right back to Germany. so much for the usual "American companies never plan ahead" BS.
it's great that Chrysler is an American company again, and more great things are in store for them.
AZMike
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Petey 10:06PM (8/05/2007)
The auto industry is entirely different then when Chrysler was saved the first time, or the second, etc, etc..
Now, Toyota is the number 1 global, producer, foreign nameplates are outselling domestic makes, Hyundai produces decent cars, the domestic truck dominance is being challenged, the 'magic wagons' are relegated to the bottom of the minivan hierarchy while the Odyssey and Sienna cream the top, Lexus is the number luxury marque in the USA, etc, etc...
I wouldnt bet on Chrysler can turning it around again... one more Sebring, and they're toast.