• Aug 4, 2007
Some of the most interesting marketing campaigns of the last 100 years has come from automakers, and Lexus is doing its best to capture buyers' imaginations with the technical prowess of the new LS sedans. First came a multimedia blitz centered around the hands-free parallel parking capabilities of the Lexus flagship, and now the premium tunes of the LS 460's Mark Levinson audio system are on display in a unique way. The LS 460's impressive sound system (which is part of a nearly $8,000 option package here in the US) includes 450 total watts coming from 19 speakers per vehicle, but the folks from Aichi want to show UK buyers that the system is good enough for a full-blown orchestra.
The London Symphony Orchestra is teaming up with Lexus GB to perform a concert using the sound systems of 12 Lexus LS 460s. Each car will contain the music for one instrument section, and all music will be coordinated form a central digital sound desk. Concert-goers will be invited inside the LS 460 to hear the music up close and watch a video on how the performance was created It culminates in the full-blown concert-by-car-stereo. We know the LS 460 is a very nice luxury car with what is undoubtedly a killer sound system, but how tough is it to be entertained in the UK? Seriously, your average pub has a 5,000 watt sound system, and they play good music and serve food and drinks.

[Source: Lexus]


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  • 30 Comments
      • 7 Years Ago
      "they play good music and serve food and drinks."

      priceless...
      • 7 Years Ago
      How is it that Hyundai puts in a 615 watt stereo in their $28k Azera
        • 7 Years Ago
        To answer your question respectfully maybe the answer is they are built in India where labor is cheap so they can afford to put stuff like those. And bigger watts doesn't mean it have bass, clarity, etc...
      • 7 Years Ago
      I am so sick of Lexus and their "passionate pursuit of perfection." Toyota can instate as many characteristically-Japanese "perfection policies" as it likes and train its workers to spot the minutest imperfections, but so long as Lexus continues to put out soulless "A-to-B" transportation machines its cars will gain little traction with me. The useless selling-point gadgets they load their cars with do not impress me more than would a car with real character.

      Unfortunately, I don't represent the general luxury-car buying populace, which seems to fall for Lexus' boring but competent cars more and more with each iteration. Meanwhile, other carmakers are going the same way--Volvo, for example, has made the S80 terribly boring and has started including stupid features like BLIS and the cabin heartbeat sensor. The auto industry is quickly learning that frivolous features and more power, marketed as "innovation," are an adequate substitute for character, road presence, and, if Mercedes is any indication, quality.
      Bryan
      • 7 Years Ago
      Why is everyone getting so upset over a bland to hideous Toyota product? I will tell you one thing. I do not want to hear "cheap plasticky American interior" again because that radio with the wood looks not only cheap but like it came straight out of the 1980's!!!
        Bryan
        • 7 Years Ago
        @Bryan
        Why is it when people start "comparing" vehicles they always use GM from 8 yrs ago? We are talking about a luxury car not a pickup truck. I go to the Houston auto show EVERY year. I have been since 1994. I can say that for luxury cars, Lexus is not that great and BMW's are pathetic looking. Lincoln probably has the best interiors for mainstream luxury cars as far as I am concerned minus the Town Car. Mercedes is near or equal to Lincoln as well. The only thing is, Lincolns have better quality ratings. As for the "veneer", 80's cars had the same thing. Next.
        • 7 Years Ago
        @Bryan
        It's call veneer or whatever so when you crash the car it won't go into splitters and stab yer eyes out. And I think Lexus have the one of the best interior (roll royce doesn't count since I haven't sat in one). If you haven't sat in this model of lexus please don't guess on the quality of interior. I've sat in a 1999 silverado and I can tell you it was as if GM recycle and grab plastic materials of all other GM model and shove it in there. I can safely say it is worst than my dad 97 Nissan Pathfinder.
      • 7 Years Ago
      One word: Absurd
      • 7 Years Ago
      Second all-car orchestra, at best. “Car Life: a traffic jam session for automobile orchestra” was performed at the University of Maine’s Framingham campus…parking lot…using about 50 cars as the instruments.
      • 7 Years Ago
      Just make sure that the music produced cannot be heard 50ft away, or you're gonna' get a ticket. Damn kids and their audio systems.

      Get off my lawn!
      • 7 Years Ago
      Lexus has had a Mark Levinson system in the top models since 2001.

      The top market for both BMW and Mercedes is North America.
      • 7 Years Ago
      Mark Levinson in the audiophile community is very highly regarded. Their amps alone cost more then an entry-level Lexus. Their custom home setup can is easily in the six-figures.

      >>Seriously, your average pub has a 5,000 watt sound system, and they play good music and serve food and drinks.

      Sound quality != Watts. That's an absurd statement. Thats like saying an engine in a cement mixer has as much power as a Ferrari.
      • 7 Years Ago
      Sometimes Autoblog posts some really funny stuff.. this one was almost funny.. the food part was kind of funny.. but the part about Lexus, pretty useless.. only if these rich companies used their money for things that actually matter and would make their cars better!
      • 7 Years Ago
      Really Absurd!
        • 7 Years Ago
        www.Supercars.in said:
        >Really Absurd

        Really insightful comments! :)
      • 7 Years Ago
      Lexus LS with Mark Levinson audio system = The relentless pursue of the definition of Couch on Wheels.
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