• Aug 3, 2007

Mercedes has been offering factory delivery of its cars since the fifties, and today more than 80,000 folks are handed their new Mercedes fobs right at the plant. One of the top tourist attractions in Germany is VW's Autostadt, which gets more than a million visitors per year. Now BMW has joined the factory delivery crowd with its BMW Welt, built next to the BMW campus at a cost in excess of $275 million.

Looking like a breakaway chunk from the Guggenheim in Bilbao, it contains a gallery showcasing the roundel's complete line, a conference center, a kiddie center, and exhibits. BMW expects 800,000 visitors per year. Of those, 45,000 of them will be coming to collect their new ultimate driving machine. After a tour of the BMW factory, in a separate building, new owners will collect their cars, which will be waiting for them on a revolving turntable... atop a plinth... bathed in the spotlight. Indeed, it will be a dramatic way to collect your 1-Series.

The creation of such a building was inspired by marketing. With relative tadpoles in the auto business muscling their way into the top tier, one of the last battlegrounds for distinction is age. With the BMW Welt, the company that was winning races before Toyota had made its first car wants to show that old girls still have a lot of fight left in them. Porsche is expected to join the party next year with its own specially designed factory delivery monument.

[Source: New York Times]



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  • 13 Comments
      • 7 Years Ago
      I'll be doing my first European Delivery on my 135i there next year. Seventh BMW, first ED. Can't wait.
      • 7 Years Ago
      Because nobody would bother going to Japan, Inc. for an "Asian Delivery" of a lousy Toy or Lex-ass.

      Seriously, though, why would anybody want to go to Japan, only to be discriminated against?
        • 7 Years Ago
        Have you been to Japan? It's fantastic. Expensive but a great place to visit. I'd gladly opt for a Japanese Delivery if Infiniti offered it (and made a car worth driving). The food, the sights, the friendly people (at least in my experience)...it's an incredible country to visit at least once.
        • 7 Years Ago
        To me who is in canada. Anywhere on other continent will be great compare to North America. Canada and US is so similar. It gets boring very fast.
      • 7 Years Ago
      "Indeed, it will be a dramatic way to collect your 1-Series."

      Ha ha, hey a BMW is a BMW. Entry-level or not!

      ;-)
      • 7 Years Ago
      Tick is (obnoxiously) correct.

      I don't know if BMW has been doing it for that long, but european delivery is nothing new. Pick the car up in Munich, all the paperwork filled out for a cross-europe drive, and you ultimately save money, so long as you were willing to take a European vacation anyway.
      • 7 Years Ago
      "Mercedes has been offering factory delivery of its cars since the fifties, and today more than 80,000 folks are handed their new Mercedes fobs right at the plant...Now BMW has joined the factory delivery crowd with its BMW Welt,"...

      Uh, WTF? BMW has had european delivery for well over 4 decades too. Hundreds of thousands of people have picked up their bimmers via ED. I got my last BMW in Munich via European Delivery last year. Talk about misleading. The only thing that's newsworthy about this...that BMW built this worthless new building to do the job it was already accomplishing with a nondescript, little white building.
      • 7 Years Ago
      You can easily configure a 1 series to cost more than a 3 or a 5 series.
        • 7 Years Ago
        Of course you can in Europe, you have low level 3 series' over there. If we had access to the 316d it wouldn't be that hard to make a 135i more expensive.

        I can't wait to do my ED maybe next year. I've never bought a new car, only used rides so far.
        • 7 Years Ago
        I mean here in Europe :)
        • 7 Years Ago
        If you can configure a 1 series via ED to cost more than a 5 series then you've accomplished an amazing feat. As ED as cars tend to run 4-5k below MSRP, it'd be incredible to get a 1 series that expensive.
      • 7 Years Ago
      i love that little barb against toyota.

      you're so smart, autoblog. NOT.
      • 7 Years Ago
      pitty it doesnt look that good in person
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