• Aug 3, 2007
click above image to build and price your own 2009 Ford Flex

An astute Autoblog reader tipped us off to a new link on Ford's main product website. The link takes you to a page where you can build your own 2009 Ford Flex. It appears Ford wants to know what you'd like on your Flex, so they're allowing the public to build their own and will analyze what's hot and what's not before the final production version appears.

Pricing information is included when building your Flex, and while preliminary and far from official dogma, it gives us a general idea of where Ford's head is at concerning the cost of its Flex. According to the site, the base SE model that comes standard with Ford's corporate 3.5L V6 and six-speed transmission, foglamps and 18-inch painted aluminum wheels will start at $28,700 for front-wheel drive and $30,620 for all-wheel drive.

Follow the jump for pricing info on other Flex trim levels, including the SEL and Limited for both FWD and AWD.

Thanks for the tip, Tagg!



The mid-level SEL model adds dual-zone climate control, a 10-way power heated driver's seat and 6-way power heated passenger's seat, EasyFold 2nd-row seats that slide on tracks, 6-disc CD Changer with Sirius satellite radio, additional chrome brightwork on the exterior and 18-inch machined aluminum wheels. It starts at $32,790 for FWD and $34,710 for AWD.

Finally there's the top-level Flex Limited that adds heated 1st- and 2nd-row heated leather-trimmed seats, HID headlights, a Sony stereo with Sirius satellite radio and Ford's Sync technology, a power rear liftgate, LED taillights and 19-inch polished aluminum wheels. The Flex Limited will start at $37,000 for FWD and $38,920 for AWD.

A full list of additional options and their price are included below, but the highlights include a MINI-like two-tone roof for $250, Sync for the SE or SEL at $360, DVD navigation for $1,800, a Vista Roof for $1,290 and rear console refrigeration for $670. The most expensive Flex we could build came to a grand total of $46,170, although we think the actual limit will be lower since Ford's site allowed us to choose both the Power Moonroof option and the Vista Roof, which likely can't be chosen for the same vehicle.

2009 Ford Flex Options
  • Trailer Tow Package Class III – $410
  • Two-Tone Roof – $250
  • Sync Hands-Free Communications and Entertainment System – $360
  • 2nd-row Floor Console – $90
  • Family Entertainment Center – $900
  • Power Moonroof – $770
  • Voice-Activated DVD Navigation System – $1,800
  • Multipanel Vista Roof™ – $1,290
  • Reverse Sensing System – $220
  • Rear Back-Up Camera – $290
  • Roof-Rack Side Rails Chrome – $90
  • Rear Console Refrigeration – $670
  • 2nd-row 60/40 Bench Seat - Leather Trim – $110
So what do you think about Ford's pricing plan for the Flex? Too high, too low or just right? Sound off in the comments.


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    • 1 Second Ago
  • 59 Comments
      Ben K.
      • 7 Years Ago
      Looks like a big Scion Xb, but looks better. Sometimes different is better, Bold Moves! Definitely a surprise.
      • 7 Years Ago
      Well I see some scion,element ,and a slight
      pinch of ford aerostar in there.
      • 7 Years Ago
      Considering how gigantic this thing is, I can't imagine it being successful. The trend is moving towards smaller, more efficient cars. Why would a grocery pusher driving a Camry want this car? I mean it'd only be worth something for families w/ like 5 kids. Otherwise, I just don't see the point to this car. Esp. since they already have the Freestyle.

      Oh, and the "letz make everything start with 'F'" idea is stupid. At least make the name Fairlane.
        • 7 Years Ago
        And I am sure a couple with two or three kids will buy a vehicle like this...I am sure that's why this vehicle is being made (even though Ford does have the Taurus X...I still don't get that).

        And this thing doesn't look any bigger than GM's Lamda triplets.

        No offense but if you don't see a point in this vehicle, then don't buy it. But there will be families out there who will need a vehicle like this. A grocery pusher with a Camry may want this because they have a couple kids and may need to haul a ton of stuff in the back. Or maybe need to tow a small trailer. Cars can't do everything and in some cases won't suffice. The market is leaning towards more car based CUVs. Why not cash in on a growing market?

        And yeah, I have to agree on the F naming scheme. If they are gonna keep doing that, at least name this thing the Fairlane.
      • 7 Years Ago
      They should have put sliding doors on it and got back into the minivan game. For god sake don`t call a Flex!.
      Looks like our family vehicle replacement will be done at a Chrysler dealer again. The Caravan still has them all beat for room price utility and mileage.
      • 7 Years Ago
      you guys are on crack, this thing is great and they will sell a ton. the interior is fantastic, pics have been out for months...

      'probably gets shitty milage' -name a vehicle that can carry 7 and all their stuff comfortably that gets good milage... you cant. get back in your prius mindless ford bashers.

      assuming that there are no glaring weaknesses, the fairlane (please change name before its too late!) will be a huge money maker for ford, it stands out of the simarly priced vehicles with great styling and has a larger, nicer interior. suck it haters
        • 7 Years Ago
        "'probably gets shitty milage' -name a vehicle that can carry 7 and all their stuff comfortably that gets good milage... you cant. get back in your prius mindless ford bashers."

        tsk, tsk

        Borrowed my folks 2nd gen Odyssey when the inlaws were in town - got 25mpg on the highway. Seven passengers and a lot of stuff. I'd say this answers your challenge.
        • 7 Years Ago
        That wasn't the point, dummy. Its as ugly as an xB and starts at 10k more than a basic caravan. You can even get an odyssey or sienna for less. This is just a minivan with a raised ground clearance and price. I can't say that getting bad mileage is a good argument, considering all 7-seater people movers get around 20 mpg.
      • 7 Years Ago
      First off, this is the first time any interior pics have been made available of the production unit (that I have seen on Autoblog). So Autoblog, you should have headed the story with photos finally available, not pricing. Those interested in this car want to SEE it first, above anything else. Second, this thing is nothing but a bloated Scion xB. Third, the Pontiac stikes along the side are hideous and ruin it in a second. Ford... Pontiac finally got rid of all this look after the public and media bashed it's design for two decades... do you not follow auto stories? Appearantly not. Do I want to buy a car from a car company that doesn't pay attention? No. Lastly, Ford has once again over-priced it's latest. This box should be $21g out the door. It has nothing expensive, elegant, or upscale built in. Just a large Scion box toy for kids to change their interior colors on. Final note, $160 for xenons? Must be a misprint in Ford's website. If not, I give it one star for this one feature. You can have the rest.
        • 7 Years Ago
        I saw a Flex at the Ford booth at the Oshkosh air show a couple weeks ago. While the PR people weren't looking, I sat in it for a while. The interior resembled that of the Edge, but the front seats hurt like hell. I think it looks like a Mini Cooper, but three times bigger. That's a shame...the Mini is sized as it should be, so Ford really screwed up on this one. I should mention that according to cars direct, you can pick up a base Honda Pilot for about 20 grand, so this thing is quite a rip-off.
        • 7 Years Ago
        First off, if you haven't sat in it or seen it in person, shut your gob about the quality of the interior or it's appeal to the masses. The truth is, this thing is an AMAZING package. Sitting in the 2nd row feels like being in a limo. The interior fit and finish is quite a step above previous Fords, and as for the "Pontiac Strakes", Pontiac's mistake was adding goofy plastic cladding to every vehicle with ribs molded into it to try and add interest to body panels that hadn't been very well designed to begin with. These are formed into the sheetmetal and well integrated and subtle IMO. The jury is still out on the chrome thing on the tail, but you don't have to get that.

        Oh, and btw, take a look at the options list and then show me where all those options can be had on an XB. And the new XB only gets 27 hwy for its 3000 lb turd of a vehicle.

        But I will agree, FLEX is a stupid name.
        • 7 Years Ago
        It doesn't matter how roomy the seats are. The dash is still plain, flat, boring, and out-dating already. And the side body strakes are a Pontiac que that was bashed by the auto magazines and critics for years. It's not just cladding that got the bad wrap. It was too many toy-looking lines dug into the side of a car. Alas, I should have mentioned the front seat bottoms look like they have ZERO side support. Flat, wide perches perfect for overweight America... just like those "limo" backseats. You can have it, I pass.
        • 7 Years Ago
        I have to agree, this is disappointing product. It's just not that good. Expensive, poor economy, not that good looking - why do I want this again? Not going to sell well, like most Fords...
        • 6 Years Ago
        man...Jason just pretty much said everything for me

        its just a fat version of the ORGINAL Scion xB.
        honestly i think they need to pay more attention about other companies, cus its the same car but overpriced

        and about the price, look at the xB its less than $20,000 and you get crazy ass MPG.

        my dad owns an xB, we got it like 3 years ago. so far we have 88,000 miles, and not a single problem has been reported, ABSOLUTELY NOTHING.


        so i dont think this "thing" deserves a rating...
        well ok fine, a 1/5

        as Jason said "you can have the rest"
      • 6 Years Ago
      price is to high for thing im looking for a new ride and i love this this thing but price is b.s
      • 7 Years Ago
      I'm a salesperson at a Ford dealer and think this could sell well with the right pricing. I would love to see the Fairlane name on it though. There is history in that name just like there was in the Taurus name. I think pricing would be okay if we could bring the Edge down just a hair.

      The thing I would like like to know is how much for the woody package? This car is begging for it.
      • 7 Years Ago
      Damn That's steep. Nice interior but nothing special on the outside. If anything its a little garish with the rear aluminum slab and the Pontiac aero-lines on the side. I don't think that the marketplace needs a new huge van that gets well under 20 in the city. Nor do we need a bigger luxurious Element or an Aztec redo. I wish the mustang was half as classy. Oh yeah bring back the Fairlane name please before launch.
      • 7 Years Ago
      Does personalizing my own Flex give me the ability to remove the "Flex" moniker?
      • 7 Years Ago
      The price fluctuates to see how people respond to it. Personally, I think it should start around where the Edge starts and the Edge should be about $1000-1500 less expensive.

      If you have questions about its pricing, check out the Toyota Highlander. It is priced very similar overall to the ranges that Ford is showing on the Flex site.

      The interior is actually supposed to be a different material than the new Taurus. It is what all the newer interiors starting with the 2009 model year are going towards. The Fusion will get similar treatment.
      • 7 Years Ago
      When is the trend for the plastic faux aluminum finish center consoles going to die? It's as if this gives automakers the excuse to put hard plastic front and center. I automatically disqualify all cars with this kind of cheap treatment.
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