2009 Ford Flex preliminary pricing starts at $28,700
click above image to build and price your own 2009 Ford Flex
An astute Autoblog reader tipped us off to a new link on Ford's main product website. The link takes you to a page where you can build your own 2009 Ford Flex. It appears Ford wants to know what you'd like on your Flex, so they're allowing the public to build their own and will analyze what's hot and what's not before the final production version appears.
Pricing information is included when building your Flex, and while preliminary and far from official dogma, it gives us a general idea of where Ford's head is at concerning the cost of its Flex. According to the site, the base SE model that comes standard with Ford's corporate 3.5L V6 and six-speed transmission, foglamps and 18-inch painted aluminum wheels will start at $28,700 for front-wheel drive and $30,620 for all-wheel drive.
Follow the jump for pricing info on other Flex trim levels, including the SEL and Limited for both FWD and AWD.
Thanks for the tip, Tagg!
Gallery: 2009 Ford Flex
The mid-level SEL model adds dual-zone climate control, a 10-way power heated driver's seat and 6-way power heated passenger's seat, EasyFold 2nd-row seats that slide on tracks, 6-disc CD Changer with Sirius satellite radio, additional chrome brightwork on the exterior and 18-inch machined aluminum wheels. It starts at $32,790 for FWD and $34,710 for AWD.
Finally there's the top-level Flex Limited that adds heated 1st- and 2nd-row heated leather-trimmed seats, HID headlights, a Sony stereo with Sirius satellite radio and Ford's Sync technology, a power rear liftgate, LED taillights and 19-inch polished aluminum wheels. The Flex Limited will start at $37,000 for FWD and $38,920 for AWD.
A full list of additional options and their price are included below, but the highlights include a MINI-like two-tone roof for $250, Sync for the SE or SEL at $360, DVD navigation for $1,800, a Vista Roof for $1,290 and rear console refrigeration for $670. The most expensive Flex we could build came to a grand total of $46,170, although we think the actual limit will be lower since Ford's site allowed us to choose both the Power Moonroof option and the Vista Roof, which likely can't be chosen for the same vehicle.
2009 Ford Flex Options
- Trailer Tow Package Class III – $410
- Two-Tone Roof – $250
- Sync Hands-Free Communications and Entertainment System – $360
- 2nd-row Floor Console – $90
- Family Entertainment Center – $900
- Power Moonroof – $770
- Voice-Activated DVD Navigation System – $1,800
- Multipanel Vista Roof™ – $1,290
- Reverse Sensing System – $220
- Rear Back-Up Camera – $290
- Roof-Rack Side Rails Chrome – $90
- Rear Console Refrigeration – $670
- 2nd-row 60/40 Bench Seat - Leather Trim – $110
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Reader Comments (Page 1 of 4)
thedong 2:18PM (3/25/2008)
price is to high for thing im looking for a new ride and i love this this thing but price is b.s
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phiiip 4:48PM (7/31/2008)
The Ford Flex looks like a disaster in the making. Perhaps as bad as the 500/Taurus/Whatever. First off the name is horrible - flex is just what you dont want in "quality product". The much bragged about interior - forget it. Very average and not especially roomy - despite its outside appearance. And the price - complete lunacy ~ 30 ~ 35 thousand. At that price there are plenty more stylish, and roomy crossovers and suvs - instead of this oddball. Ford ? give up.
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Alan Andre 6:15PM (9/08/2008)
I find this vehicle to be quite stylish both inside and out. I like the chrome accents except the cloth seat needs better colour. As a Canadian I find the pricing for the AWD at around $40000.00 about $8000.00 to high. At these prices the least Ford could do is provide a better warranty EG: 5 year bumper to bumper for starters. Also what idiot came up with Flex. No class there. How about OH----Fairlane would be nice. I would consider buying a two year old one because of the price but not a new one. Also as a first year design want to wait to see how well it stands up
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John 1:12AM (1/02/2009)
ANOTHER FORD FAILURE!
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Richard 6:57PM (6/24/2009)
Well it looks nice...But really the price is rather up there for most of us and the gas mileage....is not that great....estimates low of 17...now you just know that is only an estimate...better it just may be lower...lol? Overall. I guess if you can afford it and espeacially filling it up ..maybe about Close to $100.00..?? ...I say go for it
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chadcad 1:38PM (9/15/2009)
OK so I do agree that I like the "Fairlane" name better than "Flex", but you buy a car for what it does, not its name.
I'm 42 and own a mini cooper s, so you know my opinion on boxy but powerful cars. I just went and looked at this Ford Flex last night. It is awesome. Comfortable, stylish, powerful, functional. The cinnamon color and indigo are beautiful. The interior seats were comfortable in fabric and leather. There were all the options we wanted. The only negative was the inside door panels were a little ugly and rubbery feeling. I wish the gas mileage was a bit better too, but I haven't seen the Eco-boost yet.
We need a roomy, comfortable, AWD family vehicle (not a minivan or truck!) that can move nimbly, rides smoothly, fold all the seats flat, and tow something bigger than a jet ski. Over the life of the car we will also need to transport children, deliver decorated cakes (my hobby), and transport our aging parents. I see this as basically a very cool station wagon. I saw the Ford Flex in Trailer Life magazine in July 2009 towing a lightweight 24 foot travel trailer and was intrigued. We are planning to buy a pop up camper and wanted some tow capacity.
My husband was interested in a 4 wheel drive Element until he saw this. The Element can't really tow a trailer, and is much smaller. The Flex is a little more expensive than I planned, but I think perhaps there will be adequate incentives, (or more overtime worked) to pay for this. I am willing to wait for the Flex Eco-Boost (turbo) which will be available later this fall with more horsepower, better cooling and suspension.
The Lincoln version of this vehicle is coming out soon, but I'm afraid it might be a little too much bling for what we need, so we will be buying the Flex Eco-boost.
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Ben K. 5:07PM (8/03/2007)
Looks like a big Scion Xb, but looks better. Sometimes different is better, Bold Moves! Definitely a surprise.
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Tim 5:08PM (8/03/2007)
Damn That's steep. Nice interior but nothing special on the outside. If anything its a little garish with the rear aluminum slab and the Pontiac aero-lines on the side. I don't think that the marketplace needs a new huge van that gets well under 20 in the city. Nor do we need a bigger luxurious Element or an Aztec redo. I wish the mustang was half as classy. Oh yeah bring back the Fairlane name please before launch.
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Mattias 5:08PM (8/03/2007)
I'd take one. Just drop in either the I5 230hp Volvo Turbo or the Dagenham 2.7l V6 Turbodiesel mill. Thank you Ford for being brave and building new cars that bear a striking resemblance to old Transits!
http://de.wikipedia.org/wiki/Bild:Ford_transit_4_v_sst.jpg
(Oh, I really liked them!)
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Don 9:27PM (8/03/2007)
2.7L diesel, yes...but the inline 5? Huh?
TriShield 5:09PM (8/03/2007)
It looks like something AMC would have created in the 1970s in a desperate bid to stay afloat.
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polar 5:15PM (8/03/2007)
I was hoping they'd do the same thing with the variable pricing they did for the Volvo C30... to see what people are willing to pay.
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polar 5:19PM (8/03/2007)
It is... my pricing for the Base SE $26,770, and the limited started at $34,510.
polar 5:24PM (8/03/2007)
My most expensive, is 45,100, with all options selected.
mike-1-2->7 12:39PM (8/04/2007)
The problem with the new Volvo pricing is No Optional Engines, as in smaller, more fuel efficient engines.
Like, Volvo's 1.9 L diesel.
Jason 5:19PM (8/03/2007)
First off, this is the first time any interior pics have been made available of the production unit (that I have seen on Autoblog). So Autoblog, you should have headed the story with photos finally available, not pricing. Those interested in this car want to SEE it first, above anything else. Second, this thing is nothing but a bloated Scion xB. Third, the Pontiac stikes along the side are hideous and ruin it in a second. Ford... Pontiac finally got rid of all this look after the public and media bashed it's design for two decades... do you not follow auto stories? Appearantly not. Do I want to buy a car from a car company that doesn't pay attention? No. Lastly, Ford has once again over-priced it's latest. This box should be $21g out the door. It has nothing expensive, elegant, or upscale built in. Just a large Scion box toy for kids to change their interior colors on. Final note, $160 for xenons? Must be a misprint in Ford's website. If not, I give it one star for this one feature. You can have the rest.
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Mike G 6:30PM (8/03/2007)
I have to agree, this is disappointing product. It's just not that good. Expensive, poor economy, not that good looking - why do I want this again? Not going to sell well, like most Fords...
naggs 9:23PM (8/03/2007)
interior has been known since the production model was shown 2 or 3 months ago
Nellydesign 9:15AM (8/06/2007)
First off, if you haven't sat in it or seen it in person, shut your gob about the quality of the interior or it's appeal to the masses. The truth is, this thing is an AMAZING package. Sitting in the 2nd row feels like being in a limo. The interior fit and finish is quite a step above previous Fords, and as for the "Pontiac Strakes", Pontiac's mistake was adding goofy plastic cladding to every vehicle with ribs molded into it to try and add interest to body panels that hadn't been very well designed to begin with. These are formed into the sheetmetal and well integrated and subtle IMO. The jury is still out on the chrome thing on the tail, but you don't have to get that.
Oh, and btw, take a look at the options list and then show me where all those options can be had on an XB. And the new XB only gets 27 hwy for its 3000 lb turd of a vehicle.
But I will agree, FLEX is a stupid name.
1337 10:36AM (8/06/2007)
I saw a Flex at the Ford booth at the Oshkosh air show a couple weeks ago. While the PR people weren't looking, I sat in it for a while. The interior resembled that of the Edge, but the front seats hurt like hell. I think it looks like a Mini Cooper, but three times bigger. That's a shame...the Mini is sized as it should be, so Ford really screwed up on this one. I should mention that according to cars direct, you can pick up a base Honda Pilot for about 20 grand, so this thing is quite a rip-off.