Filed under: Trucks/Pickups, GMC, Toyota, Earnings/Financials
Toyota Tundra overtakes GMC Sierra 1500 in year-to-date sales?
The launch of Toyota's all-new 2007 half-ton Tundra pickup has had its fair share of hiccups, but despite bumps in the road, it appears that the Japanese automaker's half-ton has become the first import pickup to overtake a domestic in year-to-date sales. According to Mike Levine at pickuptruck.com, it appears the GMC Sierra 1500 lost its #4 ranking in half-ton sales to the Tundra based on projections culled from production numbers.
General Motors reports that the Sierra has sold 115,185 units year-to-date. The figure, however, includes 2006 and 2007 models of the Sierra 1500, Sierra 2500 (three-quarter ton), Sierra 3500 (one-ton) and even the 2007 Sierra "Classic" based on the older GMT800 platform. GM doesn't break down the sales numbers for the Sierra by model, so Levine got creative and used production numbers for each model from both 2005 and 2006 to extrapolate what percentage of this year's sales the Sierra 1500 model was likely to be. Assuming the Sierra 1500 represents about two-thirds of all Sierra sales, that would mean GM sold 76,700 units of the truck during the first seven months of 2007. The Tundra, meanwhile, sold 105,990 units, of which 97,290 were the all-new 2007 Tundra. Based on an "apples-to-apples" comparison in sales between half-ton models, it would then seem the 2007 Toyota Tundra easily outsold GMC Sierra 1500 to become the #4 best-selling half-ton pickup in the U.S. Based on projections through the end of the year, the Tundra will likely outsell all GMC Sierra models, as well, making it the #4 best-selling truck of any kind in the U.S. behind the Ford F-150, Chevy Silverado and Dodge Ram.
Thanks to Mike for doing the legwork and crunching the numbers.
[Source: pickuptruck.com]
_opt_thumbnail.jpg)
Reader Comments (Page 1 of 6)
HotRodzNKustoms 7:59PM (8/02/2007)
That tends to happen when there is up to $7k on the hood the month this truck hit the lots.
Reply
Hayward 8:16PM (8/02/2007)
Nice of you to make this 7k crap up or pull it out of your behind.
I will tell the truth to all the rest of you if you want to know the truth.
The Tundra has very good incentives right now. If you want a lot of money off get the regular cab version with the 4.0 V6 its got 0 percent for 3 years and low percentage for 4-6 years as well plus some rebates.
Other trucks to get very good incentives are the 4.7 liter with regular cab and then on some double cabs.
The total incentives according to "Edmunds.com true value" on the 5.7 is currently at a high of 2000 bucks in the midwest. Thats it. and no zero percentage here either. And considering they are not lined up in a row of 40 at your local dealer there is not much room for haggling on a crewmax.
The crewmax 5.7 4x4 has the least amount of incentives because it has been selling well.
Currently avg Incentives for the whole model range according to edmunds.com is the following:
1- Ram
2- Fseries
3- Titan
4- Silverado/Sierra
5- Tundra
In early July it was:
1-Ram
2-Fseries
3-Tundra
4-Titan
5-Silverado Sierra
But for this month (August) GM and Nissan have upped the incentives significantly while Toyota has remained the same. For this month Toyota has the least incentives but its still very very significant. Only 2000 bucks separates first from fifth here.
Check it out:
http://www.edmunds.com
Brian W 9:01PM (8/02/2007)
Jeff had to try really hard to write a pro Toyota story.
John Neff 9:02PM (8/02/2007)
My name is John
Seminole 10:02PM (8/02/2007)
No its not! Its Nohn Jeff!
;-)
I dunno why, John, but I laughed really hard at, "My name is John."
SkiD666 8:28PM (8/03/2007)
HotRodzNKustoms was sorta right.
Numbers from Edmunds
Toyota Tundra:
July 2006 - $5242
June 2007 - $5083
July 2007 - $6861
GMC Sierra
July 2006 - $6301
June 2007 - $3644
July 2007 - $3995
AM 8:07PM (8/02/2007)
Well other than being the first to make a comment on what will surely be another Toyota love/hate fest, I would like to say I just bought a Tundra becuase I drive a Chevy truck for work-it's OK other than the 'tinny' sheet metal coming apart and the tail light assemblys fall off and the mirrors breaking from vibration. I traded in my '99 F-150 with only 45K miles on it becuase it has been nothing but expensive. Over $1500 in unscheduled maintenance for every 10K miles!
Having said that I never knew the GMC brand really sold that many units to begin with nor did I ever consider it seperately from Chevy. Another head scratcher for me on Chvey branding.
Reply
whofan 8:17PM (8/02/2007)
If Chevy and GMC were counted together they would take the F150 position as the #1 selling truck. GM plays nice and doesn`t dispute Fords claim.
$1500 every 10k miles, You must be hard on your trucks?
bathtub gin 11:34PM (8/02/2007)
'If Chevy and GMC were counted together they would take the F150 position as the #1 selling truck. GM plays nice and doesn`t dispute Fords claim.' - whofan
If GM admitted that GMC's were just rebadged Chevys, they would have to explain the markup on the GMC.
500 11:47PM (8/02/2007)
Mike Levine's numbers are bogus. Not only does he conveniently subtract the HD variants, which Toyota doesn't even offer, but he also subtracts the 2007 "classic" sales, which likely would have been sales of the new model if GM no longer offered the older version.
Sounds like he set out with an agenda, and twisted the numbers to fit. You could just as easily say that in an "apples to apples" comparison GM really outsold Toyota the first half of 2007, if you subtract some segments that GM doesn't compete in.
Mike does acknowledge briefly at the end that in total sales GMC still holds the #4 spot, but now that wouldn't be as sensational a headline, would it?
Rambo 1:04AM (8/03/2007)
The Titan was big for a few months too, now it's dead!
Chris Vitale 8:12PM (8/02/2007)
Yeah..GM is stuck b/t a rock and a hard place on this one. If that thing had a bowtie on the grille it would be hailed as the ugliest truck to ever live(okay, you got me, it already is...)and it wouldn't move with 10 large on the hood. But, alas, it has a Toyota badge.
Reply
Michael 8:20PM (8/02/2007)
Here is a really nice article from "Lets talk half-ton trucks"
Very nice read. This guy did his homework.
http://ezinearticles.com/?Lets-Talk-Half-Ton-Trucks&id=599402
Reply
vdk 8:51PM (8/02/2007)
uhum... cool
Barney 8:53PM (8/02/2007)
That's a very good article/link. I had worked at a RV dealer and was amazed at the weight of new campers and what people drove in with to carry them. RVs today have slide-outs, basements and even electric fireplaces. No 1/2 ton would be allowed to tow most fifth wheels and 1/2 tons are very limited. A 1/2 ton can't carry most campers.
To save the math, bring your truck into a weigh scale. They'll give you the real scoop. Do it BEFORE you buy a trailer, fifth wheel or camper.
Mike Levine 9:21PM (8/02/2007)
That's an excellent read with very relevant points for light duty towing.
There is now an SAE working group with OEM participation, that includes Ford, to establish exactly the kind of standardized tow test the author of this story talks about. It should be finalized in the next year or so.
mani.jayasinghe 11:25AM (8/03/2007)
One of the best articles I've rean in a long time. Anyone who's buying a 1/2 ton truck for towing owe it to themsleves, or at least for the sake of the people you put in it, to read this article.
pbrown 8:35PM (8/02/2007)
Say what you will about the Tundra,my 2008 Chevy Silverado I ordered will cost less thanks to the competion ,I ordered a 2500 hd, Toyota build a HD make my silverado better and cheaper,Game on!
Reply
Brian Dreggors 8:55PM (8/02/2007)
Speaking of apples to apples sales figures, when is Toyota going to stop counting Matrix sales with the Corolla?
Reply
Guenther 7:55AM (8/03/2007)
would you feel better if they called the Matrix a Corolla Wagon?