Behind the scenes at a Cerberus-owned Chrysler
Many think it was a good decision, but it's important for Chrysler to decide in what direction it wants to go. Edgy is good, but only if it fits into a cohesive corporate image. The Imperial didn't, and apparently at least one other current product doesn't seem to fit any longer either. It is believed that the PT Cruiser will be dropped at the end of its product cycle. Instead of offering such nice-but-niche vehicles, the company will instead focus on their core products, like the 300 and Ram replacements.
It sometimes seems obvious to us enthusiasts, but the main focus should be on vehicles that people actually want to buy. That can get lost in the shuffle when a company is too focused on the enormous costs involved in developing new models and new platforms. So Cerberus will help Chrysler get a grip on the basics - purchasing, manufacturing, product development and sales and marketing. From there they can try to add some zip back into the lineup and recapture the public's attention with fun and desirable product.
Click the Read link to learn more about the ways Cerberus plans to get Chrysler back on track, including expansion into other world markets. It's a good read.
[Source: The Detroit News]
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