First time in 102 years: Big 3 lose majority market share to imports
Shall we all cry in our travel mugs that our beloved automakers from downtown Detroit, Dearborn and Auburn Hills have lost their leading role in the U.S. market? Hardly, we say. All three domestic heavyweights have realized that bouncing back from their financial doldrums requires ditching their excess and paring down to the essentials. With fleet sales drastically reduced and resources diverted to programs that will bear fruit a few years out, we all know their sales are going to fall, in some cases drastically. Nevertheless, their loss in size and sales will allow each to focus on product more in an environment where what's on the sales floor is all that matters.
And don't fret, the Big 3 still retain majority market share in the U.S. year-to-date. This was just one bad month of sales. One really bad month.
[Source: Automotive News]
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