• Aug 1, 2007

The Audi A1, which will come in coupe and speedster forms as pictured above, is predicted to make its first public appearance at the Tokyo Motor Show later this year. Furthermore, it is expected that the model on display will be a hybrid. According to Auto Motor und Sport, Audi wants to move between 80,000 and 100,000 A1's per year, with the base A1 available for under 20,000 euros. The purpose of the A1 is to steal customers from BMW's MINI by being sportier and more masculine. The quote from Michael Dick, Audi's development head: "If a father is happy to sit in his daughter's car, then we made it right."

[Source: Auto Bild via German Car Blog]



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  • 19 Comments
      • 7 Years Ago
      The mini isn't masculine? WTF?
        • 7 Years Ago
        Mr Montgomery, I don't understand your logic. So small cars are automatically girly? Sounds like you've got other small things to worry about.

        I bet you drive a Hummer.
        • 7 Years Ago
        The Mini looks like a glorified Beetle. It's masculine if you're a 60 year old woman looking to cart her girlfriends around to the next bridge tournament. I don't care how much it costs or how much "car" you are getting. Tiny chick ride, I am always amused when I see a guy driving one. How cute.
        • 7 Years Ago
        Mini is a Chick car JUST like the Beetle. Every girl I know thinks it's "CUTE". Hell if I would ever buy one of them. This Audi looks cool, but its still too small just like the BMW 1 series. None of the Girly cars will do for me.
      • 7 Years Ago
      The latest batch of Toyotas, VWs, and the Chrysler Sebring have done-in those swept-back headlights for me...something new, folks!!
      • 7 Years Ago
      With that huge Audi schnozz and the little beady eyes on the tiny coupe the Audi reminds me of Q-Bert. http://g42.org/projects/QbertCostume/classicQbert/qbert-side-lg.jpg

      As for the debate over the Mini's sexuality, I would say that the Cooper S is most definitely a hot-blooded, skirt-chasing male. But the base model? Well, that one might be a switch hitter.
      • 7 Years Ago
      Both models are great looking! Audi just keeps putting out the hits.
      • 7 Years Ago
      You guys are SO right! This is an extremely girly car, almost as much so as a MINI. No doubt you all drive around in F250's. Assuming it's masculine enough, of course. Day in and day out I see you guys dubbing practically everything that comes across the screen as a chick car. Could someone perhaps make me a list of vehicles that actually aren't too girly? There's bound to be something out there that makes you feel secure in your manhood. You've just got to let the world know that you're a real man! God forbid you drive a car because you like it.
      • 7 Years Ago
      That top pictured car looks alot like the Chrysler Sebring. Maybe the Sebring styling isn`t all that bad.
      • 7 Years Ago
      The Mini is not masculine in the design but in the driving performans this is not great for the American streat roads but its great for the european curve roads
      • 7 Years Ago
      "The quote from Michael Dick, Audi's development head"

      Was this intended to be a play on words? If no, in the future please refrain from using the words dick and head in the same sentence.
      • 7 Years Ago
      Very sharp. I like the window line. This is how Z4's should be looking. No sagging, tacked-on lines just for the sake of having extra lines.
      • 7 Years Ago
      That coupe is terrible looking IMO. But when did the MINI become so feminine that it needed a masculine competitor? I RARELY see women driving MINIs around here.
      • 7 Years Ago
      I didn't know the mini was masculine. At all. The name, "mini" itself is well, quite non-hetero, to put it nicely. Heck, none of my friends would even go for a test drive with me - I ended up passing on a test-drive just for the facts that a) the 2002 seemed really cheap and breakable with broken bits in the interior of the floor model already, b) it looked a bit feminine and oh yeah, c) nobody wanted to ride in it with me - couldn't even convince my dad. Round here in the California parts I see a lot of women driving these things but usually they're in their 50s-60s. Don't think this Audi looks like a silly retro car. Wonder what the price will be in the U.S. - I wouldn't hate one... Also don't like the mini's Scion-type of "aren't I cute?" customization options, but lords know my little femmobile needs racing stripes...
        • 7 Years Ago
        So you're saying A) you're overly concerned about your penis. B) your friends have issues with their sexuality. C) around here, in California, there is no average consumer for the Mini, young old, hot and not, it's a great car.

        That inane quote by Michael Dick just pushed me closer to getting a Cooper S.
      • 7 Years Ago
      Oh no, someone said the mini is not masculine! Now all of a sudden I am afraid that my desire to own one makes me a woman or gay! NOOOOOOO!
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