Pickup truck wars heat up: GM offers 0% financing
A few weeks back, the top brass at GM stated that they intended to remain competitive in the hyper-competitive full-size truck market, and now we know just how serious the General is about protecting its truck turf. Beginning last Saturday, all 2007 extended and crew cab Silverados will have zero-percent financing for up to 60 months. GM spokesman John McDonald was quoted by Automotive News as saying that GM wanted to remain competitive with challengers that have been using "increasingly heavy spending" to move pickups.
While this news isn't exactly great for GM, there won't be many truck buyers complaining. It'll be interesting to see if Ford and Toyota further escalate the prodigious cash giveaway in a truck market that is more competitive than ever.
[Source: Automotive News (subscription req'd)]
Reader Comments (Page 1 of 2)
Ivey League Educated 9:40AM (7/31/2007)
HA. This ought to be a good Toyaota/Big 2.875239 pissing match.
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Travis Rassat 10:00AM (7/31/2007)
My thoughts exactly. I'm gonna go grab some popcorn and sit here and watch the fireworks... :)
rob 9:59AM (7/31/2007)
haha, i love that GM still sells previous-style Silverados as "classics"... e.g. 2007 Chevrolet Silverado 1500 Classic.
How GM of them.
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Rambo 4:19PM (7/31/2007)
Well said....what is GM thiking offering customers low cost work trucks for business! Everyone should buy a $45K 1500 Toyota Tundra.
whofan 6:10PM (7/31/2007)
Ford done the same thing when they switched over to a redesigned truck. It only makes sense to use up old inventory if thats the case. Why not continue to offer a 2007 truck in 2007?
A slow switch over in a very high volume seller like a half ton truck makes sense to me.
AlexP 10:05AM (7/31/2007)
Does Dodge have any incentives on their trucks other than the usual Summer employee pricing sale because they can't move crap off their lots?
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mbarnard07 7:11PM (7/31/2007)
Oh, do expect to see a GTO concept this coming Detroit auto show... It shal be quite a nice concept, and i will say right now, expect it sometime soon.
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Tagg 11:03AM (7/31/2007)
The new Silverado/Sierra has been bit of a dissapointment and not just because of high gas prices. My feeling is that the Silverado lacks the visual punch both inside and out that GM preached for years it would have. When I asked a designer at the Detroit show in 2005 how the new Silverado was looking he told me that "the interior will blow the F-150 into the weeds." Maybe someone out there beleives that but I don't see it because I still feel the F-150 is still the benchmark for truck interiors along with the new Super Duty interior.
The bottom line is Chevy was less than 1,000 units behind the F-series earlier this year and the gap has grown every month after. The Ram has even gained ground on the Silverado which leads me to beleive that once the GM loyalists bought thier trucks when they first came out that was it.
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AlexP 11:43AM (7/31/2007)
Yeah, I've seen it in a showroom and was pretty disappointed when I saw the interior, I thought these days were numbered? The exterior pretty fine by my standards, though... The F-150 starting to show its age already.
Squid 11:02AM (7/31/2007)
I don't think any of these incentives by the big 3 will mean a lot to the Tundra loyalist. When the Big 3 start engineering Quality and listening to their customers things will turn around until then when it comes to 1/2 ton pickups Nissan and Toyota have them covered when it comes to bang for your buck.
Now what I'm interested in seeing is Nissan and Toyota jump into the Heavy Duty market, now that would deserve some popcorn.
http://www.toyotatundraforum.com
http://www.titantruckz.com
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Robert Large Dollar 11:40AM (7/31/2007)
Whatever dude, if it wasn't for 0% financing and $3500 rebates, the Tundra sales would have been half what they were for June.
FermitTheKrog 1:41PM (7/31/2007)
Yeah man all I see are success stories about how great the new Tundra is, and how they dont need any incentives or rebates to sell them. Did I mention I live in opposite land?
frank 11:42AM (7/31/2007)
Hi Tagg,
Be loyal to X brand, that pretty much summed it all up. Thanks bud.
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MikeW 12:49PM (7/31/2007)
GM had better get the 6L80/5.3 into its 1500 models for '08.
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MikeW 2:15PM (7/31/2007)
and maybe the 4.8/6L50 for the worktruck versions, or all 4x2 versions and let the 5.3/6L80 be 4x4 exclusively.
ItGuy 1:45PM (7/31/2007)
Polishing a Turd is still a turd. And that's just what the GM trucks are. Same with the TOYota stuff.
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whofan 3:35PM (7/31/2007)
Anybody believe Toyota`s bull Sh*T I have property for sale.
The weight of the container should have pulled the truck off the ramp.
http://www.youtube.com/watch?v=6HzegzpTSDI
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Barney 6:28PM (7/31/2007)
I guess when the GM pulls the ship ashore,that would be more believable. We won't even mention pulling the root that causes the tree to come out of the ground. You got any incredible feats done by the Ford pickup?
whofan 8:53PM (7/31/2007)
I don`t think either would stoop that low. Plus neither have been blessed with a winfall of blind perception. Toyota has been emboldend by success. Soon people might start calling a spade a spade. Sure advertising is just that advertising, but go too far it insults peoples intelegence.
whofan 3:44PM (7/31/2007)
"The bottom line is Chevy was less than 1,000 units behind the F-series earlier this year and the gap has grown every month after. The Ram has even gained ground on the Silverado which leads me to beleive that once the GM loyalists bought thier trucks when they first came out that was it."
Chevy is better looking than Ford. Dodge is betterlooking than both. Ford has a big high square ass end. Chevy has the buldging fenders. Dodge looks about right to me. Dodge will have a hard time refreashing their truck without screwing it up. The ram looks good.
As for who builds the best truck I don`t know? My 2001 Silverado looks nice but CSK and steering shafts take the joy out of owning it. But I`d rather be pushed in any of the big 3 than drive a Toyota.
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