A few weeks back, the top brass at GM stated that they intended to remain competitive in the hyper-competitive full-size truck market, and now we know just how serious the General is about protecting its truck turf. Beginning last Saturday, all 2007 extended and crew cab Silverados will have zero-percent financing for up to 60 months. GM spokesman John McDonald was quoted by Automotive News as saying that GM wanted to remain competitive with challengers that have been using "increasingly heavy spending" to move pickups.

While this news isn't exactly great for GM, there won't be many truck buyers complaining. It'll be interesting to see if Ford and Toyota further escalate the prodigious cash giveaway in a truck market that is more competitive than ever.

[Source: Automotive News (subscription req'd)]