• 5
Here's a profile of Stephan Winkelmann, head of Italian supercar builder, Lamborghini. It comes from The Times and shows us how Winkelmann has put together a pretty solid business plan to help keep Lamborghini out of the sort of financial trouble that has seemingly always been a part of the company's reality. When Audi took control of Lamborghini at the end of 2004, Winkelmann took some time to think it over before agreeing to take the reins. Although the budget seemed modest, Lamborghini had to remain extreme, in his mind. So while the cars themselves have had to use some shared parts with their corporate brethren, they still have that certain Lambo flair. The company also added signature items to their catalog - clothing, merchandise, and accessories - that have helped spread the name.

Just before Winkelmann stepped in, the company had finally surpassed 1,000 units sold in 2003, but it wasn't until 2004/2005 that they saw any kind of profit. Last year, they passed 2,000 vehicles sold worldwide and reported earnings of €18.1 million. That's a far cry from the 1970s and 1980s, when selling 250 cars a year seemed fine. Looks like the Superleggera and LP640 Roadster have made '07 a pretty good year so far, too. And there is more to come. "We're getting serious," Winkelmann says. "We are not just a toy producer for men. We are a quality car company and the results will speak for themselves."

Read the whole story to see more details about Winkelmann's plan for the company. Hint: It doesn't include a third (or fourth) model.

[Source: Times Online]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 5 Comments
      • 7 Years Ago
      I'd love it if Lamborghini changed their mind and came out with the new Miura. That way there'd be another Lamborghini I can't help to afford, but it would be nice to see at car shows.
      • 7 Years Ago
      "When Audi took control of Lamborghini at the end of 2004"
      VW/Audi took over Lamborgini in 1998! Come on Autoblog even in the same article you talk about how they were turning the company around by 2003.

      I too hope they don't dilute the brand by going sub-100k but knowing Audi they like sticking their finger in every pie. Thats why they will never have the same cachet as Ferrari. Ferrari are still limiting output even though waiting lists have never been longer. Lambo are trying to push the numbers and this is why there resale isnt as good. At 200K the buyer is very discerning and exclusivity counts for a lot.
        • 7 Years Ago
        Thats correct Audi bought Lamborghini in 1998... the Gallardo was developt under full Audi controll and help.
        • 7 Years Ago
        way to pull that right out of your ass, marcus. Ferrari's are not more exclusive than lamborghinis, they are much much less exclusive.

        the waiting list for your typical lamborghini is much longer than the waiting list for ferraris. and Ferrari sells about 3 to 4 times as many vehicles as lamborghini in a given year. that, by definition, means lamborghinis are more rare, and are more exclusive.

        Also, lamborghinis tend to hold their value much better than ferraris, if only because they are high quality products made by high quality german engineering, not some red sports cars made by fiat which break down regularly and which burn down on the highway every now and then...
      • 7 Years Ago
      I really hope Lamborghini doesn't try to enter the sub $100K market, it would ruin their image. The gallardo is the lowest they should go. I wouldnt mind if they came out with a 2+2 or even a 4 door (although there is no way a 4 door will ever be as sporty as a 2+2/Coupe or 2 seater), but please do not make a car thats "affordable" by the common man.
    Advertisement

    From Our Partners

    2014 Jeep Cherokee
    MSRP: $22,995 - $30,095
    2015 Mercedes-Benz E-Class
    MSRP: $51,800 - $103,200
    2014 Chevrolet Cruze
    MSRP: $17,520 - $24,985