• Jul 30, 2007
For eons, the image of a Cadillac ingrained into our minds was that of an XL cruiser wafting down the highway consuming asphalt and small rodents without complaint. That perspective is set to change, as Cadillac plans to drop the slow-selling STS and DTS models, and instead focus its efforts on creating another CUV, a new mid-sized sedan and an entry-level RWD offering.

The plans to redesign the SRX crossover have been nixed due to poor sales, and in its place a new V6-powered, five-passenger CUV, likely to be dubbed the BRX, will go on sale in 2009. More importantly, Cadillac plans to focus its sporting credentials by expanding the CTS lineup to include both a wagon and a coupe, all in an effort to sway consumers interested in the segment-leading BMW 3-series.

Going after the Bavarian boys won't be easy, so in addition to the expansion of the CTS line, Cadillac's replacement for the STS and DTS will take aim at the BMW 5-series, with a high-performance RWD sedan. That, coupled with a proposed entry-level sedan will round out the new Cadillac lineup.

Although the Automotive News article doesn't cite a timeframe for this somewhat radical proposal, we'd expect to see some of Cadillac's new wares popping up in quick order, beginning in Detroit next year.

[Source: Automotive News – Sub. Req.]


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  • 29 Comments
      • 7 Years Ago
      If cadi drops BOTH the DTS, or STS, then I officially say Cadi loses some of its balls. Those have been the flagship cars for so long. Merge them into one car, the reason they sell so slow is because the sells are fairly split between the two cars. The DTS being the fairly conservitave, still sorta old man car, and the STS being for the younger guys, but both being of fairly similar size. Just drop the FWD DTS and youll be good, IMO..

      • 7 Years Ago
      This is confusing... as are all of these predictions being put out by the magazines about the future Cadillacs.

      They say that the CTS will compete with the smaller 3series, yet go on to say that there is a smaller Cadillac on it's way (BLS) to expand their range.

      PLAIN AND SIMPLE:

      CTS will compete with the 5series... which is actually smaller BTW
      The BLS will compete with the 3 series
      The STS replacement (XLS) will compete with the 7series

      Leave the SRX alone in the name dept and simply improve it more. It is a class leading CUV already, but lacks the support it needs to compete in sales. A Smaller CUV should be added to the line-up not as a replacement for the SRX.
        • 7 Years Ago
        This is certainly the way Cadillac wants you to see its lineup. However, as seen with the current CTS and STS, the CTS is priced more like a 3-series than a 5-series, and you could almost buy two STSes for the price of a 7-series.

        It may be more accurate to say the CTS competes with the Infiniti G35, as the G35 is about the size of a 5-series and is priced a bit below the 3-series.
      Jonathan Hicks
      • 7 Years Ago
      The SRX should not be dropped because Cadillac won't be a full-line luxury manufacturer without a midsize, 7 passenger crossover with V6 or V8 engines to slot between the BRX & the Escalade. I would like to see a CTS convertible and CTS-V sedan, coupe, and convert to complete the CTS lineup.
      bill
      • 7 Years Ago
      This suggested lineup is crap. The GM managers are spitting on caddys heritage - give us 2, count them 2, huge, bench seat - 6 passenger zetas. No entry sedan, isnt that buick terriotory? The 5 is small, the STS is too small. Shrinking the srx into a cts wagon is OK by me bec. the srx just isnt right. It should have looked like the awd imaj concept. Or, it could have been a squared off wagon like the 64 chevy belair. So that leaves you with 3 cts variants, a 16-style zeta, a new large stretch dts zeta, escalade family, and a v-6 cuv(needed?)- thats it.
      • 7 Years Ago
      NO! Cadillac cannot replace its large vehicles. They are the heart and soul of cadillac.
      • 7 Years Ago
      I'm glad GM is finally getting serious about a 3-series fighter for Caddy. The Euro-only FWD BLS looked all right but GM wildly miscalculated the market potential. They should have saved the cash and focused on a RWD platform from the beginning.
      • 7 Years Ago
      The slow-selling DTS?

      The DTS and CTS are roughly tied as Cadillac's best selling cars.

      • 7 Years Ago
      I think the SRX is a fantastic vehicle, perhaps GM's best in my eye. Beautiful layout, distinctive, and an absolutely awesome ride/handling balance.

      I'm a little ticked that Cadillacs (and GMs in general) keep getting smaller and smaller inside. Who designs these things? Granted I'm 6'4" but it's not as though the population is getting any smaller in general. The new CTS is rather dinky, especially in the rear seat. Even though I'm 27 I continue to want a Cadillac that is roomy... why they can't be roomy and zoomy is beyond me. Which is why I drive German (on my 2nd VW). Think they should really keep a DTS-style car in the lineup or a stretched STS or something. To abandon the full-sized market is a mistake.
        • 7 Years Ago
        Cadillac already has a stretched STS. The problem is, only the Chinese get it.
      • 7 Years Ago
      Who remembers when Cadillac pitted the "new" '82 Cimmaron against the BMW 3-Series?

      I rest my case.
      • 7 Years Ago
      wouldnt be better, if the dts moves into the 60k-segment and the gap to be filled by a buick "roadmaster" for the older buyers.
      and with a small rwd cadillac, where is room for the next upscale lacrosse or a better pontiac g6?
      • 7 Years Ago
      Always thought that they should have eliminated the DTS and give us two options of the STS. Standard and Long Wheelbase (aka SLS).

      What;s the story on the Sixteen/Twelve? I say a more athletic downsized version of the 16 would make an excellent standard bearer.

      Wanna be unique Cadillac? Bring back a straight 8. Graft two cylinders on the the Vortec 4.2 I-6, Go for 5.0 L I-8 direct injection. Should easily be able to deliver a buttery smooth 500 HP. No need for a 16.

        • 7 Years Ago
        "What;s the story on the Sixteen/Twelve? I say a more athletic downsized version of the 16 would make an excellent standard bearer."

        The story on the 16 is that it won't happen. Lutz explained in detail in one of his podcasts a few weeks back.

        There was no buisness case for a vehicle that will kill their corperate average fuel economy. I think there were other reasons too.

        My guess is they would rather use the engineering resources on a small Cadillac that will sell up to 100,000 copies a year than use the resources on a 16 that will sell a few thousand.
        • 7 Years Ago
        The Other Bob:

        Makes sense, the "16" was impractical. However a two thirds scale "16" with a counter balanced Direct Injection I-8, gives them a standard bearer that they do not have to apologize for.
        • 7 Years Ago
        Not going to happen.
        The gestation of an Inline8 came about for the purpose of canceling the second order force imbalance (up/down) of an inline4.
        So they cut an inline4 in half, put one half on each end of another inline4. So the 2nd order imbalance of one I4 is canceled out by the other I4. (the relative crank axes are 90 degrees to each other)
        To get an exhaust manifold that wouldn't suck (reconnecting the first two and last two cylinders) would be very hard to do while being emissions legal (even an air gap insulated exhaust manifold might not be enough) If GM could get 400hp from a 5.8 I8 (double the 2.9I4), that would be good.

        If cadillac wants to do something unique, go all flat plane crank V8, it came before the cross plance crank V8. (There is partial cancellation, so the balance shafts-flanking the crank to cancel the lateral imbalance-is still desireable, although ferrari doesn't use them, cadillac should)
      • 7 Years Ago
      Makes sense. The market for land-barges dried up in 1993. Welcome to modern times Caddy! Now if they just dump their silly, old-fashioned vertical taillights from the 70's, they might actually make some headway.
        • 7 Years Ago
        Cadillac needs to focus on build quality. I never looked at a Caddy until this past weekend, and hopped into an STS (sticker $52K). Its a sorry excuse for a $52K car - felt like I was in a fancy Chevy Impala. Its supposed to be the top of the line GM product - it needs to feel as such. I don't want cheap feeling materials, hollow sounding doors, switches that belong in a Cobalt. If you are going to be the alternative to a German car, it sure as **** better feel like a German car. I've driven several Opels in Europe, so I know GM knows what needs to be done. Just get it done.
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