- Jul 30, 2007
Cadillac nixing the barges, introducing new BRX CUV and RWD sedans
The plans to redesign the SRX crossover have been nixed due to poor sales, and in its place a new V6-powered, five-passenger CUV, likely to be dubbed the BRX, will go on sale in 2009. More importantly, Cadillac plans to focus its sporting credentials by expanding the CTS lineup to include both a wagon and a coupe, all in an effort to sway consumers interested in the segment-leading BMW 3-series.
Going after the Bavarian boys won't be easy, so in addition to the expansion of the CTS line, Cadillac's replacement for the STS and DTS will take aim at the BMW 5-series, with a high-performance RWD sedan. That, coupled with a proposed entry-level sedan will round out the new Cadillac lineup.
Although the Automotive News article doesn't cite a timeframe for this somewhat radical proposal, we'd expect to see some of Cadillac's new wares popping up in quick order, beginning in Detroit next year.
[Source: Automotive News – Sub. Req.]