Oh, how these fancy online car configurators are fun. And time-sapping. The Veyron's, as you may recall, is stylish and serene, but even with the new options coming out there's still not a lot to chose from, two-tone paint schemes notwithstanding. Maseratis, meanwhile, are decidedly nowhere near as exclusive as Bugattis. The MC12 might have come close, but that supercar was offered in one color scheme and with little to no options whatsoever. The Trident marque's more "mainstream" models, meanwhile, offer buyers a seemingly endless array of color choices.
The configurator for the new GranTurismo recently went online. Head over to GranTurismo.Maserati.com and you can fantasize you're a customer spec'ing out your own GT, choosing from a seemingly endless spectrum of colors for every detail big and small, both outside and in, including the paint, brake calipers and wheel finish on the exterior, and just about every swath of leather and trim inside. Then check out your selection from every angle. All that's missing is a changeable backdrop of the marina, golf course and five-star hotel to see how it'd look in its element.