Yesterday, we mentioned that Toyota is hoping to cash in on the reputation of being hybrid friendly and green in order to make high profits by selling performance vehilces under their Lexus brand name. Just as there is a great deal of hype surrounding the Toyota Prius, the Chevy Volt has garnered green attention towards the General. And, GM wants to cash in on some of that early hype by showing the vehicle off in Washington today to bolster their lobbying efforts in Caption Hill. As we are all aware, there are competing plans being discussed by the nations' policy makers, with distinct sides developing on each side. Those who have already chosen where they stand are not the target of the auto industry's efforts, though. Instead of changing the minds of those who have already decided one way or the other, GM is hoping to sway those "sitting on the fence" to the side of lower standards. What they are trying to prove is that they genuinely want to make more efficient cars, but that the standards being discussed by some in Congress are just unrealistic. Will the Volt be enough to sway those fence sitters? As always is the case, we must wait and see. But, here is a question for our readers: is it right for GM to cash in on Volt hype before the vehicle even is in production?
[Source: Detroit News]