• Jul 20, 2007

The almost-independent Chrysler has decided to consolidate production of the next-generation 300 at its Brampton, Ontario plant. 30,000 units for European consumption were slated to be built in Austria, but the merciful cancellation of the Imperial has left room for the right-hand-drivers at the Canadian plant. The ability to place a steering wheel on the right side will cost the folks from Auburn Hills a cool $500 million, on top of the $700 million already earmarked for the Brampton retooling. The high price of the Euro also factored into the decision to move 300 production to Canada.

[Source: Auto News - sub. req'd]



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  • 21 Comments
      • 7 Years Ago
      Minority? Don't know about that. I for one like the RWD sedans.

      Over here in Europe we got enough FWD hatches to go around thank you.

      It's kinda like a cult following, if you don't have a hatch people look at you funny. Kinda ridicules if you ask me. ;)
      • 7 Years Ago
      Lol. I'd imagine that car in the picture would be called something like the "Chrysler Magnum" or the "Dodge 300C."
      • 7 Years Ago
      Why would the high euro have much to do with the cancellation if the prime market was, uh, Europe? The British market couldn't have been large enough to have made much of a difference in Chrysler's calculations.

      Could it be that the European market didn't look like it could absorb anywhere near the absurdly high 30,000 slated for Austrian production?

      Meanwhile, did Chrysler come to the realization that U.S. sales would be falling off and Brampton would have excess capacity . . . even with the addition of the forthcoming Challenger?

      If the new Chrysler Corp. is going to become profitable it is going to have to shrink its oversized ambitions. This is a small but telling step in that direction.
      • 7 Years Ago
      I went to check out the Avenger yesterday and the dealer told me they're also gonna stop production of the Charger. Apparently the Avenger is supposed to replace it, awaiting the Challanger's arrival. He said they won't receive any new Charger after August.
      • 7 Years Ago
      The Dodge Magnum isn't avalible in Europe, instead we get the 300 as an estate built in Austria.

      And yes, most of these are LEFT-hand drive. ;)
      • 7 Years Ago
      European Market? England is the only country in Europe were people drive on the "wrong" side of the road ;)
        • 7 Years Ago
        What about the Republic of Ireland and Cyprus? And apart from England there's the other members of the United Kingdom: Wales, Scotland and Northern Ireland.
        • 7 Years Ago
        At least it's happening somewhere in North America.
      • 7 Years Ago
      The 300 in the picture is a station wagon????
        • 7 Years Ago
        The European market gets a wagon 300. They don't get the Magnum. They do get a diesel powerplant, too, which would probably have helped Chrysler move a few Magnums and 300s over here when fuel prices spiked.

        I'm hoping--against hope--that consolidation in Brampton brings the 300 wagon here.
      • 7 Years Ago
      Out of idle curiosity, has anyone seen any spy photos, concept drawings, or anything of that nature for the next-generation 300C? I know I'm in the severe minority on this one, but I'm one of those rare few who actually likes large RWD sedans. The only thing I've seen was the horrendous Chrysler Nassau concept. Well, and the equally-frightening Imperial, but thankfully that's been scrapped. I liked the square styling of the 300C and its counterpart, the Ford Interceptor concept, and am interested in seeing what the update would look like.

      I wouldn't BUY one, mind you, but the design language at least is interesting.
        • 7 Years Ago
        M Bell, why wouldn't you buy a 300? I have an '06 300C and it is the best car I've ever owned. And obviously I'm also interested in the 300 update.
        • 7 Years Ago
        I haven't seen anything yet but there was a story on allpar today that the next generation LX models will start appearing in 2010.
      • 7 Years Ago
      I want a 300C wagon!!!
      • 7 Years Ago
      Seminole

      Interesting.
      Thanks for the info.
      • 7 Years Ago
      Am I understanding that the wagon isn't sold in the US.
      That would be nuts?

      The wagon Diesel (a Mercedes engine, of course) is a truly great car. Good performance and excellent economy, with bags of room in a very stylish - if big - car.

      Oh, and Lots of African countries (SA+), and Australia and New Zealand, and Japan, drive on the left.
        • 7 Years Ago
        Yep, we don't have the wagon version of the 300C. Here it's called a Dodge Magnum. And we don't get a diesel in either the 300C or Magnum, just the gasoline engines.
      Bryan
      • 7 Years Ago
      300C wagon looks good! Why would Dodge drop the Charger? I see new ones on the road daily. That and the 300 have to be Chryslers biggest hits since the original minivans.
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