Autoblog

How about a digital scan of the page?













Somebody at AB subscribes to AT right?

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Does ANYBODY subscribe to Automotive Traveler? If an automotive magazine writes a car review and nobody reads it, does it actually exist?

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As the person on the top of the Automotive Traveler editorial masthead, I want to thank everyone at autoblog.com for the great exposure yesterday. To illustrate the power of AB, we had our best day of new sign-ups in our four-month history. Thanks John for the post.

At Automotive Traveler we’re trying to bring many of the familiar and comfortable elements of traditional automotive and travel magazines to the digital medium, in a unique and entertaining way. I’ve always admired the way the English publications have handled the genre of what I call automotive adventure travel and with Automotive Traveler we’re trying to produce a magazine that focuses in on this category. It’s a combination of what I like to call 70% of the UK edition of Conde Nast Traveler with 30% Top Gear. It’s going to take us a bit longer to get the final mix right but what we hope to do is to inspire automotive enthusiasts to travel and get out and drive.

We’ve published just three issues so we are clearly a work in progress. While I love reading blogs, this is clearly not our area; we’ll leave it to folks like AB who have already marshaled the resources to do it right.

This is not to say that we won’t have, or want to have blogs on the AT website. On the contrary, what we would like to have are two, one-item daily blogs; one automotive news focused, the other travel-related, like what’s the day’s best travel deal such as when an airline’s website makes a mistake and puts up a $1 round trip LAX to LON airfare. We would like to do this in the next 30 days, before we publish our next issue so I’ve got my eyes open for aspiring writers in both categories.

Sometimes in the morning, when I wake up and fire up the laptop, I think I’ve stumbled into a brave new world, then the realization hits me that in 30 days, I have to publish another issue. Thankfully I’m surrounded by a great team, Brandy Schaffels, ex-Motor Trend, who pulls all the elements together as Managing Editor. And our team of contributors is first-rate; some are names familiar to automotive enthusiasts, people like Gary Witzenburg, Brenda Priddy, David Newhardt, Jim McCraw, Sue Mead, Scott Mead and Mark Elias. In addition we have well-known and established travel writers, contributors whose work has appeared in a host of the world’s leading travel glossies, people like Christopher Baker and Cindy-Lou Dale, who give AT its editorial balance. To get a better idea of this balance be sure to look over Christopher’s feature on Cuba in issue two and Cindy-Lou’s story on Malawi in issue three.

As to the comment earlier about a screen shot of the issue three cover, you’ve given me a great idea. I’ve just left a message for out IT guru in Texas to set up space on our website where we can post up selected images from the magazine for use as screensavers. In the meantime you can use the “PrtSc” function to capture a page, then Ctrl+V into your image editor to make your own screensaver or wallpaper. While I think our cover images are all very strong visually, take a look at Cindy-Lou’s long lens zebra shot on page 50 of issue three. It’s a striking image by any measurement standard. I will ask Cindy-Lou, who by the way lives in Brussels, permission to post the image separately. The cover three shot is no problem as I was the photographer on that shot.

I would like to invite all autobloggers to drop in and take a look. We’re open to all suggestions on how to make Automotive Traveler the Internet’s premiere destination for those whose interests cover both cars and travel.

Drive safe,

Richard Truesdell
Editorial Director, Automotive Traveler
richt@automotivetraveler.com

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