Ferrari flexes its branding muscle with Ferrari Unica Home Gym
If you already own a Ferrari laptop, Ferrari watch, Ferrari shoes, Ferrari pen, Ferrari speakers and Ferrari surfboard, then maybe you'll be in the demographic for this new Ferrari Unica Home Gym. The Italian-bodied exercise equipment features 25 possible exercises (double-clutching is not one of them), a key card that stores a users' data, and a built-in Wellness Mate computer that incorporates the aforementioned data and designs a personalized training plan. The price for this calorie burning machine from Maranello is actually quite reasonable for a Ferrari: €12,500 or about $17,250 USD. Here's the link to the Ferrari Store description and order form.
[Source: Luxist]
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Reader Comments (Page 1 of 1)
Amber 7:10PM (7/19/2007)
Im beginning to lump in Ferrari with Ford and its endless versions of the Mustang.
If Ferrari keeps this up by making anything and everything and putting their logo on it they are only hurting themselves in the long run. Its getting rediculous.
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Brian Dreggors 7:19PM (7/19/2007)
To think: If you pooled together all the money you could spend on this Ferrari junk, you could've actually bought a Ferrari.
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Pouya 8:18PM (7/19/2007)
Yea. Brand whoring at a irresponsible level. I'd venture to say that the average person willing to actually buy this is the one whose life revolves around the fact that he/she owns a Ferrari. Every chance he/she gets, he/she will try to let that fact spill over to other moments his/her life. . . such as only wearing Ferrari t-shirts, keychains, laptop. . .
Andy 1:43AM (7/20/2007)
This has to be fake. Ferrari's whored itself, but it couldn't hit this low.
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Paul 2:14AM (7/20/2007)
Ferrari wont make a 36 Valve TOHC (tripple overhead cam) V6 130hp/liter Dino because it dilutes the brand but they make all this crap?
F451 8:36PM (7/19/2007)
Stick-stupid at its finest! Completely, and utterly cheapens the Ferrari image.
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paul34 8:37PM (7/19/2007)
Great! Now I'm just waiting for the Ferrari high-performance toilet paper to be released!
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Solo Racer 10:01PM (7/19/2007)
Oh, not good enough. Ferrari pre-moistened wipes.
Tyre 10:20PM (7/19/2007)
Can I get 1000 Ferrari Q-Tips please?
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Bill Hancock 10:37PM (7/19/2007)
This has been out for a long time.
Im not mad at you autoblog.
I would rather you put this up than nothing at all
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Rocket Punch 11:20PM (7/19/2007)
I will take Ford model escort over the Ferrari home gym any day.
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Carl 12:20AM (7/20/2007)
I'd rather have a Porsche SUV (Cayenne) or 4-Dr (Panamera) than Ferrari laptops, watches, shoes, pens, speakers, surfboards, and/or a Ferrari Home Gym (among other things).
So much for the 'We'll never dilute the brand' mantra from Ferrari.
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Colin Smith 9:30AM (7/20/2007)
Thank God for Maserati.
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Jon 9:46AM (7/20/2007)
Does Schumacher use this workout equipment?
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Saabyurk 12:58PM (7/20/2007)
Scroll down a little here to see some more Ferrari branding ;-)
http://www.sniffpetrol.com/
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