• Jul 19, 2007
It appears that Acura will remain banished from its homeland for the foreseeable future, despite Honda claiming nearly two years ago that it would begin selling its luxury brand in Japan by 2008. At the same meeting this week during which Honda CEO Takeo Fukui announced that there'd be a redesigned Fit come year's end, he also revealed that an Acura would now not be sold on the nation island until around 2010, or "two years or so from its original plan of fall 2008." It seems that with sales way off in the Japanese home market, Honda would rather focus its resources on aligning its current Honda dealerships into a better integrated network, as well as establishing larger dealerships in heavily populated metro areas, no doubt in order to move more of those popular minicars. We doubt larger vehicles like the MDX (shown above), would fare as well in Japan as they do in the U.S., anyway.

[Source: Ward's Auto]


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    • 1 Second Ago
  • 5 Comments
      Bryan
      • 7 Years Ago
      Looks like Gm, Ford, and Chrysler aren't the only ones having trouble in their home country.
        • 7 Years Ago
        @Bryan
        Friendly,

        I see some irony in your name and the temperament of your comment.
        • 7 Years Ago
        @Bryan
        Of course they are you idiot!! This is autoblog!!!
      • 7 Years Ago
      Honda's subcompact cars--especially the FIT--are popular in Japan, but not larger Hondas.

      When I was in Japan in late 2005, I saw very few Civics, Accords (like the European Accord and our Acura TSX) and only one or 2 Honda Inspires (our Accord is the Inspire there).

      Most of the mid-sized sedans were Toyotas, Nissans, and Mitsubishis. So, could be that the Japanese don't view Honda as a company from which to buy larger vehicles--quite unlike Honda's reputation in the U.S.
        • 7 Years Ago
        Most Japanese do not "enjoy" smaller cars. They buy kei cars because they don't have to prove they have a parking space to own one. They also get the tax breaks you mentioned.

        Buyers Non Kei cars (a Mazda Miata is too big to be a kei car) have to prove they have a place to park them before they can buy one and they pay higher taxes. My father in law has an older Nissan Skyline which many Japanese drool over. Other extremely popular cars include the Toyota Crown which is about the same size as a Lexus LS460.