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The Dodge Nitro may not be flying off dealer lots right now, but at least the mid-size SUV's advertising campaign has taken on a life of its own. You probably remember the commercial in which the owner of a Nitro gives a motorist a jump, only to blow his car sky-high. Someone has cooked up a viral spot in which a dog that tries to do his business on a hydrant-red Nitro, but winds up getting the (last) shock of its life. PETA members can't be pleased, but it's just a commercial (a European one, based on that front license tag). Check it out after the jump, unless you've recently lost a pet. Especially to an angry Nitro that shoots Force lightning.

[Source: YouTube]

Thanks for the tip, Paul!


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    • 1 Second Ago
  • 27 Comments
      • 7 Years Ago
      does the Nitro really kill dogs with lighting bolts?

      lighten up people - why are we so uptight about everything in the US? This is tame compared to other spots shown in Europe.
      • 7 Years Ago
      Yeah, I'm no PETA fan, but on a day when a (now former) sports icon was in fact indicted for doing exactly that in real life (NOT "just a commercial"), this post seems in terribly poor taste.
      • 7 Years Ago
      Dodge tried selling Durango with "I got more power then you" commercials. Today it's not a selling point, so they now try "killing dogs" to win over consumers. They may want to try a different Ad agency.
      • 7 Years Ago
      Well, I hear they eat dogs in Europa, so this comes as no surprise. Here in the Republic, we won't have this commercial.
      • 7 Years Ago
      Shocking New Viral?
      • 7 Years Ago
      Odd, the reaction here, compared to the generally positive response to the Sport Ka ads a few years back. Maybe people are just a little more sensitive when its man's best friend.
        • 7 Years Ago
        I watched it a few more times and rewathched the Ka spots. Definitely some different judgment exercised. The exact same storyboard could have been executed much better. Ironically, it firs the Nitro very well. The whole idea of building an urban UV based on a "go anywhere", trailrated truck frame, is just not very elegant. Moving on...
        • 7 Years Ago
        There is obviously much similarity between the two spots (possibly too much so, from a creative sense) but I think much of the difference in our response lies in the execution.

        The Ka was if anything even more evil, but it was more elegant and sly about it. First, it used the actual tools of a car, its sunroof, which simply opened and closed at strategic time. Second ,there was the stunningly realistic movements of the cat. You knew it wasn't real, but you were hard pressed to prove it, thus inspiring a sense of wonder. There was also the irony of the cute little Ka doing such a thing.

        There is no such irony in the Nitro spot, which as a blunt SUV, is simply beating its chest a little more than usual. The elegant subtlety of the Ka spot is also lost, replaced instead by dumb flash. The dog lifts its leg and its blatant Star Wars special effects from then on. Not nearly as interesting.
        • 7 Years Ago
        I agree with Typesbad.

        If the Nitro wasn't just a stupid poser-mobile, I'd have enjoyed this ad, even if it still isn't as clever as the Sport Ka ads were.

        The Sport Ka ads were much better because the car wasn't trying to be something that it's not.
      • 7 Years Ago
      I think the Dodge and Ford ads, and the marketers who created them, are sick. The shareholders of both companies should insist that they and the managers who approved these perverted ads be fired. I'm hardly a PETA type, but since when did depictions of killing animals become an appropriate way to sell any product?

      Talk about desperation shock tactics. Isn't it interesting that both Chrysler and Ford (of the prior SportKa excrement) are both on the brink of death as companies?
        • 7 Years Ago
        oh, who here wouldnt punt a dog for pissing on your leg?
        • 7 Years Ago
        Ford Europe created the Ka commercials, Ford Europe is financially doing fine. Your reasoning is flawed
      • 7 Years Ago
      Try this one with a pigeon and the "evil twin" Ford SportKa:

      http://www.youtube.com/watch?v=gLdcGSRHaaY

      Hey -- only in the UK, right?
      • 7 Years Ago
      I've personally pissed on a dodge nitro before and I can assure you nothing like this would ever happen.

      As for that old Nitro commercial, I always thought it was incredibly lame.

      And for those complaining about the abuse of animals, do you really think that the animal was abused in real life or anyone in their right mind would think this commercial is real and harmful to the dog?
      • 7 Years Ago
      Ford wins. Why? Because love it or hate it, it has you all talking.

      Yes the ad is nasty. Big deal, it works.

      And in case you don't get it, none of it is real. It's an ad. Love these petty whinging comments. Great entertainment.
      • 7 Years Ago
      Dogs is stupid!
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