The Frankfurt Motor Show is still a couple of months away, but the trickle of pre-show teasers and announcements has already begun. The latest release is from Kia, which will be presenting a new 2+2 sports coupe concept at the September show designed and constructed at its Frankfurt design studio. Similar in size to the Audi TT, the unnamed concept is expected to hit production as a relatively cheap RWD sports car.
The new concept was penned by Chief Design Officer Peter Schreyer as a follow up to his attractive ex_cee'd cabrio concept from March's Geneva show. Schreyer, in fact, is in charge of reshaping Kia's whole new brand identity and character and admits that he's been given a rare opportunity to design a car with a clean sheet to work from.
There's a lot riding on this latest concept because it'll reveal the new face for Kia and is one of the first steps in its new product strategy of focusing on design. If the ex_cee'd cabrio is anything to go by, Kia's new offerings are shaping up to be very exciting.
Revealing a first 'preview image' of the car, Schreyer said: "Kia has given me the opportunity to shape its whole brand design and character. Seldom does a designer have such a clean sheet to work with.
"We started this exciting journey with the Kia ex_cee'd cabrio concept at the Geneva Show back in March, and at Frankfurt I'm sure Kia will surprise the entire automotive world when people see our new sports coupe concept in the metal."
The new concept – its name remains secret for now – has an imposing road presence and was designed by Schreyer at Kia's Frankfurt Design studio and was built in Europe.
The ex_cee'd cabrio concept was Schreyer's first design after joining Kia in September last year, but the 53-year-old Bavarian had previously indicated that Frankfurt would be the target for his unveiling of a new face for Kia products in the future. The sports coupe concept is his design statement for Kia and heralds a future product strategy focussed on design.
Schreyer was recently awarded an honorary doctorate by the Royal College of Art in London in recognition of the contribution he has made to automotive design over the last 25 years.