• Jul 18th 2007 at 2:03PM
  • 6

Foreign car makers have formed partnerships with Chinese auto firms in order to make vehicles sold as one of the existing brands. One of Honda's partnerships builds Honda Fits for the Euro market. Another of Honda's joint ventures is with Guangzhou Automobile, a state-run enterprise, that created Guangzhou Honda. That tie-in is about to do something new, in creating a third brand for the Chinese market. The first step will be establishing an R&D subsidiary to oversee the project. The size of the investment hasn't been disclosed, however, it was asserted by unnamed sources that it would exceed the funding normally allotted to these kinds of ventures by standalone Chinese companies.

[Source: Just-Auto, sub req'd]

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    • 1 Second Ago
      • 8 Years Ago
      And, if it's crap, the Honda name isnt on it! I think what marc is saying is that Honda's have moved into the mainstream American car market. larger softer etc... When the civic went to a strut front end, I knew Honda was getting a lot of American advice on what American's want. The whole keep it simple tag line went out the window.
      • 8 Years Ago
      There's still much resentment in China towards Japan for the atrocities that were perpetrated in WW2.Many Chinese are very reluctant to patronize Japanese interests to this day.That may also underline the reasoning why Honda is developing a different nameplate for that market.
      • 8 Years Ago
      If the Honda are start made in China it will be my last Honda that I ever own..
      • 8 Years Ago
      Hmmm... are you sure it is not a steal-venture?
      Some commie Chinese strong arming Honda?

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