• Jul 17, 2007
When you think about an automaker offering up incentives, Honda normally wouldn't spring to mind. With the ongoing success of the Civic and Honda's inability to keep enough Fits on the lot to keep up with demand, it's obvious that the automaker has been doing well with its core models, but it's some of its outlying offerings that aren't selling like hotcakes.

The SUV and minivan segment has been stagnant as of late, and coupled with an increase in production at Honda's plants, the imbalance is affecting the number of Pilots and Odysseys that are hanging around dealer lots. To combat the lethargic sales, Honda is increasing dealer incentives and lease subsidies on the aforementioned people movers, the Ridgeline and the long-in-the-tooth Accord.

Regardless of the move, Honda isn't throwing money on the hood like other automakers, which makes both corporate bigwigs and Honda owners happy, as residual values won't be hampered by a flood of inexpensive models hitting the market.

[Source: Automotive News – Sub. Req.]


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    • 1 Second Ago
  • 10 Comments
      • 7 Years Ago
      I think its been going on for almost a year.

      I bought my fully loaded Pilot EX-L with Navi last August for a straight $7000 discount & 4.9% APR.
      • 7 Years Ago
      Nice apology. How much of domestic incentive spending is fueled by full sized trucks which honda does not sell? lmao..

      Pilot, Ridgeline and Accord are rather offside for incentives, and the Pilot sales have been championed by lemmings here as remarkable... small wonder.
        • 7 Years Ago
        The vehicle that I've seen clogging the roadways of late is the Pacifica. Probably because Chryberus have been letting them go for a song. Too bad about them being discontinued though, because everyone I have spoken to really do like their Pacifica.

        Folks say the Highlander and Pilot are segment leaders. However, I see more Pacificas than either one of those. Ratio is about 6:1 Pilot and 8:1 Highlander.
      • 7 Years Ago
      What is so wrong about low resale values? I buy my cars one year old for half the price.
        • 7 Years Ago
        Viv : Word.
        • 7 Years Ago
        Wise move as a car looses it's value quicker then the smell of new. In a year the "bugs" should be out of it and the recalls taken care of (if any). A car looses $1000 as soon as it's been sold.
      • 7 Years Ago
      They have the incentives on the Pilot & Ridgeline at $3500 to the dealers for July. Also on the Accord, s2000 and Element there are some with the new models coming out soon. However there is nothing on Oddysey, Civic, CR-V, Fit. Overall they have one of the lowest incentive expendatures and even a 'big' month at Honda is far less then the domestics spend every month... And Honda still turns a profit on their cars!

      It is up to the dealer to discount the car below invoice and pass along the savings to the customer or not.
        • 7 Years Ago
        They are not dealer cash, which is what I specifically was talking about. Your point is correct though.
      • 7 Years Ago
      Arent there incentives on most fairly expensive vehicles weighing 5000lbs, nowadays.
      • 7 Years Ago
      Some Honda dealers in MI are offering $2000 off MSRP on the Civic Si.