Smart sales could skyrocket, then fade quickly
Knowing that sales will be somewhere in the ballpark of 20,000 units annually, Smart has decided that its marketing expenditure in the States will be limited, instead relying on online spots and word-of-mouth rather than TV and print advertising. They've even decided not to hire a U.S.-based agency to handle promotion.
Expect the fortwo to reach dealers in January of '08, with the 20,000 consumers who've already put $99 down to get first dibs. We'll see where sales go from there this time next year.
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