• Jul 16th 2007 at 7:34PM
  • 10

Click to view the Mercedes eyewear collection in our high resolution image gallery

Still recuperating from its failed venture with Chrysler, Mercedes-Benz is embarking on a new cooperative venture of a different kind, one that looks a hell of a lot cooler. At its Fashion Week event that concluded yesterday in Berlin, the German automaker unveiled a new range of sunglasses and eyeglass frames in cooperation with Italian eyewear company Allison SpA.

Rather than tipping its toe in the proverbial water of a new market, Mercedes and Allison are going in head-first with a collection of 40 optical models. Selling in Europe through selected retailers, the collection ranges from €169 to €239 ($233 - $330) for the eyeglass frames and €159 to €259 ($220 - $357) for the shades.

[Source: Carscoop]

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    • 1 Second Ago
      • 8 Years Ago
      Will those be coming with free time in the Matrix?
      • 8 Years Ago
      Hmm, maybe MB should really leave the overpriced frame game up to the people who are good at it... like fashion designers.

      Speaking of which, I just spent a lot today on some Ralph Lauren frames. It was about $50 cheaper than some Vogue ones that I actually wanted =(
      • 8 Years Ago
      Those actually look pretty cool!

      • 8 Years Ago
      ooooh boy! i hope they come with AMG models!!!
      • 8 Years Ago
      Well, since their cars are over-rated, over-priced, and basically irrelevant in North America maybe this will help boost the bottom line...
      • 8 Years Ago
      The models look like characters from the Matrix.
      • 8 Years Ago
      Is this really what mercedes is doing with it's spare time?
      • 8 Years Ago
      oooh gosh, I hope there are AMG models!!! 8-)
      • 8 Years Ago
      Remember when Mercedes CARS were lustworthy enough? Sigh...