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Mercedes looks at a new market with optical range
Click to view the Mercedes eyewear collection in our high resolution image gallery
Still recuperating from its failed venture with Chrysler, Mercedes-Benz is embarking on a new cooperative venture of a different kind, one that looks a hell of a lot cooler. At its Fashion Week event that concluded yesterday in Berlin, the German automaker unveiled a new range of sunglasses and eyeglass frames in cooperation with Italian eyewear company Allison SpA.
Rather than tipping its toe in the proverbial water of a new market, Mercedes and Allison are going in head-first with a collection of 40 optical models. Selling in Europe through selected retailers, the collection ranges from €169 to €239 ($233 - $330) for the eyeglass frames and €159 to €259 ($220 - $357) for the shades.
Gallery: Mercedes-Benz eyewear
[Source: Carscoop]
Reader Comments (Page 1 of 1)
Brian Dreggors 9:49PM (7/16/2007)
Remember when Mercedes CARS were lustworthy enough? Sigh...
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Frustrated Consumer 8:11PM (7/16/2007)
Well, since their cars are over-rated, over-priced, and basically irrelevant in North America maybe this will help boost the bottom line...
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Don 2:17PM (7/17/2007)
Yeah, that's it...Mercedes is irrelevant in North America.
Still, though...why do those swanky specs always look better on models?
Nick 10:02PM (7/16/2007)
Is this really what mercedes is doing with it's spare time?
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Clinton 11:01PM (7/16/2007)
They are also working on a new name: http://www.autoblog.com/2007/07/13/daimlers-new-name-to-be-picked-on-oct-4/.
Biggins 5:15PM (7/17/2007)
oooh gosh, I hope there are AMG models!!! 8-)
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biggins 5:14PM (7/17/2007)
ooooh boy! i hope they come with AMG models!!!
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paul34 11:10PM (7/16/2007)
Hmm, maybe MB should really leave the overpriced frame game up to the people who are good at it... like fashion designers.
Speaking of which, I just spent a lot today on some Ralph Lauren frames. It was about $50 cheaper than some Vogue ones that I actually wanted =(
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El Calor 2:00AM (7/17/2007)
Those actually look pretty cool!
http://www.benzforum.com
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Doogs 7:05AM (7/17/2007)
Will those be coming with free time in the Matrix?
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Don 2:18PM (7/17/2007)
"Whoa!"
bmoredlj 9:42AM (7/17/2007)
The models look like characters from the Matrix.
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