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Subscribe to this threadDoes BMW want more babies?
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Derek Kreindler @ Jul 16th 2007 1:53PM
This is a genius move on BMW's part. They'll have RR as their preimum brand, BMW as their sporty/upper level brand, MINI as the entry-level and Volvo can be their "family car' brand, while also sharing platforms with BMW to create dynamically superior Audi competitors while retaining Volvo's "safety" image.