• Jul 16, 2007

BMW is expected to release its new corporate strategy later this year, and when it does, it might include expanding to swallow up some more brands. What those brands might be has not been revealed, although reports indicate that the Bavarian automaker could be looking to take over Volvo cars from Ford's rapidly disintegrating Premium Auto Group, which has also recently shed Aston Martin and may be prepared to offload Jaguar and Land Rover, as well.

Munich has had varied success with expanding its family tree. It's had seven years to recuperate from the Rover Group fiasco, and would evidently be hoping for more success along the lines of its MINI and Rolls Royce ventures.

[Source: Börsen-Zeitung via Motor Authority]



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    • 1 Second Ago
  • 8 Comments
      • 7 Years Ago
      It'd sure make a lot of sense for BMW to buy back Land Rover. A whole boatload of sense.
      • 7 Years Ago
      Judging from BMW's poor ownership of Land Rover, I have no faith in the company's judgement.

      Of course, I have none if Ford's either.
        • 7 Years Ago
        True but Ford did better with Land Rover then BMW did. BMW just considered Land Rover the cheapest way to get a SUV on the market.
      • 7 Years Ago
      I don't see BMW buying Volvo. However, BMW still owns the Triumph and Riley brands. I could see them creating a new sports car brand wearing the Triumph name. It would be a brand similar to an affordable Porsche.

      I could also see them reviving the Riley brand on a line for affordable FWD sedans based on the Mini, although this would be less likely than the revival of Triumph.
      • 7 Years Ago
      Ford to BMW - "Will sell you Volvo, but you have to take Jaguar and Land Rover with it."

      I could see that happening. I know, BMW sold LR to Ford because it was losing so much money. But Ford has cleaned it up and while not a cash machine, it is holding it's own. For Jag, that would be an awesome fit beneath Rolls. Kill of the X-Type once and for all, move the XF upmarket (above the 5-Series, yet below the 7-Series), put the XJ and the 7 in place to fight the other Executive class saloons and slot Daimler just below RR. You would also gain Jag's aluminum expertise to spread across the line, maintain some development sharing between Volvo/Jag/LR and you would own something out of spite to piss off the guys in Stuttgart....the Daimler name.
      • 7 Years Ago
      They should try to buy Lada!
      • 7 Years Ago
      YES. The answer is that BMW does want more babies. I know, because BMW tried to seduce me into producing babies, late at night, in the bathhouse.

      I saw it as a scheme to get child support though, and quickly went back to bed with Mercedes.

      http://areallygoodname.com

      -Jon Sandy
        • 7 Years Ago
        Yeah, that Dieter Zietche, he's a hot boi.