Wow, that didn't take very long. Those new WRX ads we just told you about are already on YouTube. You know, the ones that use "traditional" Japanese cultural references like "Fast and Furious," "Crouching Tiger, Hidden Dragon," and "Blade Runner". Several of you picked up on the fact that the American ad agency responsible for this new campaign might have their Chinese and Japanese mixed up a bit, but the point remains that as elements of popular culture, these all appeal to the target market for the new WRX, the 20- and 30-year-old guys who are into manga and anime. Follow the jump to see the "Legend Reborn" clip where a WRX slices through the jungle and heeds the call of the wild, flexing its trail muscles along the way. And we find out that apparently the call of the wild is loud enough for people in the city hear, as well. Check it out.

[Source: Subaru via YouTube]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • Share This Photo X