Filed under: Marketing/Advertising, Videos, Subaru
Subaru's "Legend Reborn" spot hits YouTube
Wow, that didn't take very long. Those new WRX ads we just told you about are already on YouTube. You know, the ones that use "traditional" Japanese cultural references like "Fast and Furious," "Crouching Tiger, Hidden Dragon," and "Blade Runner". Several of you picked up on the fact that the American ad agency responsible for this new campaign might have their Chinese and Japanese mixed up a bit, but the point remains that as elements of popular culture, these all appeal to the target market for the new WRX, the 20- and 30-year-old guys who are into manga and anime. Follow the jump to see the "Legend Reborn" clip where a WRX slices through the jungle and heeds the call of the wild, flexing its trail muscles along the way. And we find out that apparently the call of the wild is loud enough for people in the city hear, as well. Check it out.
[Source: Subaru via YouTube]
Reader Comments (Page 1 of 1)
... 5:40PM (7/12/2007)
I thought the mix-up was the new york times' fault for calling crouching tiger japanese, and that the dragon pictured was in fact, japanese.
Reply
Gerard 5:58PM (7/12/2007)
I'm the only one, but I like the new design. The Lancer's much cooler, but the Impreza has a smooth exterior finally.
Reply
Mike G 10:23PM (7/12/2007)
This summer, once again in an auto galaxy near you, clever marketing will attempt to compensate for bland styling...
rv 7:12PM (7/12/2007)
Yay, I like - sweet little commercial for a sweet little car. Could've used a little more of the staring attraction. Looks great in black - wish I could afford to trade in my 2002...
Reply
mike7 7:26PM (7/12/2007)
Would be nice if Sub put some money into fuel efficiency.
Reply
lavardera 7:57PM (7/12/2007)
wait a dern minute there - the Legend was an Acura..! The're not foolin' anyone with that stuff.
Reply
RidinLow 7:59PM (7/12/2007)
Pretty sweet ad! Looks great in the commercial and even better in person. Not sure why it looked so odd in the MT pics.
Reply
Torqued 8:13PM (7/12/2007)
I actually really like the ad. It makes me want to drive a wrx through the jungle really fast.
Reply
CMDR 9:06PM (7/12/2007)
Fuji Heavy is now marketing AWD Cough drop shaped cars, fantastic.
naggs 10:27PM (7/12/2007)
yall are crazy, its still ugly. it might be a great car, but its not a good looking one.
Reply
stefan 6:04AM (7/13/2007)
Legend killed.
Reply
Wojtek 6:12AM (7/13/2007)
Shouldn't it read:
You know, the ones that use "traditional" "Japanese" cultural references like "Fast and Furious," "Crouching Tiger, Hidden Dragon," and "Blade Runner". ?
Reply
Chris G. 7:17AM (7/13/2007)
That's one for the consumerist sheep.
Reply
James 7:41AM (7/13/2007)
This car's being promoted quite heavily in Japan already and I'd like to point out the Japanese ad campaign for this car is wildly different. The commercial has a guy sensibly driving around the city and over a bridge with a mid-tempo rock song playing. The slogan for the car over here is "Active Style." (Haha!)
But anyway, I saw one of them driving around Kobe last weekend, and it actually does look a lot better in person.
Reply
Dan 10:41AM (7/13/2007)
The car may now look all that great but the ad is exciting and sweet looking compared to all those other boring car ads we see on TV.
It looks like the rest of the ads will be played on Subaru's website: http://www.subaru.com/legend
Reply
ebm14 1:48PM (7/13/2007)
I have heard Subaru builds great motors and AWD would be nice to have as a safety measure.
My other choices are the Nissan Rouge, CR-V (must be Japanese built version) or on the other side of the spectrum, Mini Copper S.
Reply
1337 3:25PM (7/16/2007)
Looks like anime.
Reply