Remember the study that said "if Americans were to utilize one of the latest eco-friendly motor scooters for just 10 percent of their everyday travel, they could potentially reduce national fuel consumption by 14 million gallons of gasoline per day and decrease carbon dioxide emissions by 324 million pounds per day?" Well, in an effort to make that a reality, Piaggio, through their Vespa brand's Vespanomics marketing strategy, is making an effort to make free scooter parking legal in New York. To make this happen, Piaggio Group has "instituted free parking for two-wheel vehicles in Edison ParkFast garages", at the following locations:

  • Chinatown -- 174 Centre Street, between Hester and Canal Streets
  • Midtown -- 412-422 W. 33rd Street, between 9th and 10th Avenues
  • Theater District -- 1120 Avenue of the Americas, near 44th Street
  • Tribeca -- 15-21 Worth Street, between Worth Street and West Broadway

Not living in New York, I don't think that this will help me any, at least not in the short term. Long term, however, Piaggio's hope is that if a demonstrable number of scooters park for free at their sponsored locales, New York might see the need to take action on the matter and open other areas up without prompting from Piaggio. And if New York makes those changes, other cities may follow suit. Not too much help in Toledo, but it's a start! If you'd like to add your name to the list of those who think this is a good idea, click here.

[Source: Piaggio, Vespanomics]


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