Mercedes has its 3-pointed hands in just about everything, from classic rallies to virtual opera to Fashion Week's around the world. In just two days, at 8PM on July 12, you'll be able to keep track of it all when Mercedes-Benz launches five channels of Internet television devoted to lifestyle, cars, engines and sports, history and legends, and innovation.
The first broadcast, in German and English, will be a presentation of a weekly news magazine hosted by German society reporter Tanja Bülter. Airing with that will be a program called Power Meets Fashion, from Fashion Week Berlin, that will see drivers like Lewis Hamilton taking spins around Berlin in cars like the Ocean Drive and Uhlenhaut Coupe. Each of the five channels will launch with an hour of programming, available on demand, 24 hours a day, with events like auto shows and launches broadcast live. While we can wonder how much "news" there will be in the news magazine, Mercedes has got the resources, the production values -- and the cars -- to provide something sure to have enough eye candy for between-task breaks.
[Source: Auto Spies]