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Reader Comments for
Subscribe to this threadWRX marketing campaign injected with Japanese culture
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Brian Dreggors @ Jul 10th 2007 8:22PM
Well, they already tried promoting their phony "aviation heritage" to deaf ears. This is actually logical.
Castle @ Jul 10th 2007 8:41PM
Fuji Heavy Industries (Subaru Parent), previously Nakajima Aircraft company, has a much more storied legacy then most other car companies that play on their aviation history.
They actually still are a major player in the aviation industry and are participating in the building the Airbus A380, Boing 777, 787, etc and are also involved in still build aircraft and helicopter development.
http://www.fhi.co.jp/english/outline/section/aero.html
Brian Dreggors @ Jul 10th 2007 8:57PM
IMO its still a pretty loose connection to Subaru, especially since the automobile division hasn't had anything to with aviation period. Fuji may indeed OWN both, but I doubt there is any crossover from their aerospace work into the automobiles
SAAB cars, on the other hand, were created by SAAB aerospace engineers - a very direct offshoot. They were also owned and controlled by SAAB AB until ~1990 and completely divested SAAB Automobile in 2000. There is also a certain level of trickle-down technology incorporated into SAAB cars over the past 60 or so years.
SAAB AB is also very active in airframe development. By contrast, Fuji has fielded (to the best of my knowledge) two aircraft of their own in the past 60 years - an F-86 Sabre knockoff and less than 300 units of a small piston GA monoplane.
But to be honest, presently, neither SAAB nor Subaru cars have anything to do with their distant winged relations. I also wouldn't advertise the Nakajima aircraft too heavily if I were Subaru. ;)
Castle @ Jul 10th 2007 11:13PM
Same company, Subaru is a sub-brand of Fuji Heavy Industries. Subaru itself is the name of a constellation of stars, a nudge to their aeronautical past (and the five companies that make FHI)
Fuji was (and still is) a major supplier of aeronautical parts for Boeing and Airbus, and still produce planes and helicopters. Their history as Nakajima is huge (the Smithsonian has their planes in the Udvar-Hazy Museum in the DC metro area)
The argument with Saab is plain ignorant. GM owns the automotive division of Saab, and is completely separate from their aviation department at this point. Fuji Heavy Industry still owns the major part of Subaru.
Temple @ Jul 10th 2007 11:21PM
>>I also wouldn't advertise the Nakajima aircraft too heavily if I were Subaru.
So BMW shouldn't advertise their aeronautical history due to their heavy connection with their Nazi past and their use of Jewish slave labor?
http://discardedlies.com/entry/?8644
Brian Dreggors @ Jul 11th 2007 12:24AM
That Nakajima comment was a joke, hence the ;)
ssgtakeo @ Jul 11th 2007 1:11PM
Uhh Brian, you do know that one of the original engineers that worked on the Subaru 360, designed landing gears for Nakajima aircraft right? That's how torsion bar suspensions made it into cars from airplanes in Japan.