WRX marketing campaign injected with Japanese culture



Subaru is hoping to give us all a little culture via its new Impreza ads. To show off the new 2008 Impreza and WRX, the company is using an ad campaign that portrays "the history, heritage and popular culture of its home country, Japan." Think everything from Japanese pop culture, from anime films and manga comics, to "The Fast and the Furious," "Crouching Tiger, Hidden Dragon" and even "Blade Runner." The commercials will be debuting online today.

Visitors to the Subaru site will find three commercials that show a man from the future visiting "a land of forbidden secrets." While navigating this jungle, he discovers that "the legend is reborn," and eventually takes control of a "powerful jungle creature," the new WRX. The print ad at right shows the look and feel of the campaign, complete with hilltop dragon. Other print ads will follow the theme and present comic-book panel stories complete with dialogue balloons. Seems like a great fit for the 20 to 34-year-old men that the car is aimed at.

[Source: NY Times]

Reader Comments (Page 1 of 3)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.








Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

Subscribe via: iTunes | RSS


Featured Galleries

  • Spy Shots: 2011 Lincoln MKX
  • Spy Shots: 2011 Ford Edge
  • MINI Beachcomber concept
  • Gold Mercedes-Benz SLS for Dubai Motor Show
  • 2011 Mercedes-Benz E-Class Cabriolet
  • 2011 Audi A1 Graffiti Teasers
  • Reader Spy: SRT-prepped Dodge Journey R/T
  • 2011 BMW Z4 sDrive35is
  • Ferrari P540 Superfast Aperta
  • 2010 Dodge Viper ACR-X
  • First Drive: 2010 Lexus GX460
  • Hennessey Performance Venom GT in the shop
AOL Autos

Find Your Next Car

Autoblog Video


Autoblog Green

BloggingStocks

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum