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The Ford F-Series has been the top-selling nameplate in America for a staggering 29 years, and in spite of ever-increasing competition, the folks from Dearborn will stop at absolutely nothing to keep that title alive for a 30th year. Ford already has up to $4,007 in customer cash on the F-150, and now it is giving dealers some serious incentive to offload as many full-size trucks as possible. The dealer incentive isn't a cash stipend to the dealer or salesman, but a slot in a lottery to sell one of the 50 Shelby GT500KRs being made for the 2009 model year. Total production for the KR is only 1,000 units, so the markup will likely run into the tens of thousands of dollars, making any dealer very pleased. For moving pickups, dealers are also getting special edition F-150 die-cast models (Ford loves giving away die-cast models) and dealers also have a chance to host a Toby Keith concert.

Ford has repeatedly said that it will retain its full-size pickup leadership, and the Blue Oval is coming up with some innovative ways to keep its most important product moving off the dealer lots. Right now the F-Series is up 45,000 units on the all-new Silverado. Let's see if that lead holds once GM begins using more cash incentives.

[Source: Auto News - sub. req'd]


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  • 14 Comments
      • 7 Years Ago
      That sure is a sweet ride. Nice styling, performance, rarity, value, an awesome sticker price...too bad it only benefits the dealers. I called up every dealer around me after the initial press release for this machine. None of them knew anything about the vehicle so it took some time for them to get back to me regarding my purchase request. The best I received was an opportunity for my name to be put into a drawing to purchase the car for $xx,000 over sticker.

      Being in business and an auto enthusiast, I was truly unimpressed with this response. As a customer (who owns a fleet of F series trucks and an SVT vehicle) the dealerships have effectively stated that my money isn't green enough. Now I do have a firm grasp of how markets play out, but here is my problem with this scenario...

      John Yuppy (x 1,000) purchases this ~$55k sticker vehicle for an easy $90k. The dealership takes in roughly $40k and ford takes in about $50k. One of those numbers is almost purely profit while the other is obviously not. If this vehicle is sold via prevailing practices, then it does not benefit Ford to have dealers price gouging (or 'market adjusting'). Ford does not make any more money on the deals, nor do they sell more of the vehicle as it is limited production. I really wish that Ford would just mark the price tag with something more in line with the price they will sell at. I realize they don't want another GT fiasco with vehicles sitting on lots, but myself, J. Q. Public, would much rather provide to the company producing the vehicle and pay to hold the value of the vehicle, rather than pay a 'market adjustment', a gouge, or for the privilege to buy that warm and fuzzy feeling that the COPO, Shelby, and Yenko owners had to wait 20-30 years to truly feel.

      The excess funds paid to the dealer have a tendency to get lost in translation when selling the vehicle as the would be buyer goes from attempting to purchasing a $55,000 vehicle to a $90,000 vehicle and the seller’s only excuse is ‘Well, I paid too much.’

      My only hope is that the next special edition Mustang, the next special edition to best all other special editions (again), be not named after a prior special edition from before I was born. So maybe, just maybe, I will be able to gladly pay full sticker price for those warm ‘n fuzzies.

      p.s. Anyone else remember when the top of the line Mustang…that one with the ~$33,000 sticker that could be had for under MSRP, the one that after all these years still performs almost as well as the GT500…could actually be purchased by walking into a dealership? Those were the days…
      • 7 Years Ago
      $3.30 for a gallon of gas... I don't know about you guys but it is killing me to fill up my Pacifica for $58 bucks.

      My buddy down in Georgia has a '97 F150 .... he was grumbling on the phone with me last week... ''' $90.00 ''' to fill it up.

      $90 Bucks - I mean come on.... and Ford is still pushing these vehicles as if gas was $1.50

      And these Global Economic Advisors on CNBC / Bloomberg are calling for higher prices in the future.

      Good Luck Ford.... with $2,500 mortgages.... $8,000 property taxes..... $250 bucks a week for groceries for a family of 4.... I don't see people taking out a 6 yr note on a F-150 4x4 which will cost them $500 a month and then another $400 a month for gasoline.

      Time to adjust your projected sales is all I can say.
      • 7 Years Ago
      "F-Series is up 45,000 units on the all-new Silverado"

      Now, we all know that the new GMT900 platform is available in two distinctly different models, the GMC Sierra and the Chevrolet Silverado.

      My question is, how does the F-150 measure up against the GMT900 truck lines?


      Ahhhh, A little research:"In 2005..Combined, Chevy/GMC bested Ford by about 34,000 units."

      Ford has been given a free pass on this technicality for a very long time. The reality is GM may actually be selling more trucks than Ford in this segment.
      ----------------------------------------------------------

      "Sales of the GMT800 line were incredibly strong. The pickups and SUVs regularly sold 1.8 million vehicles annually, possibly netting GM as much as $9 billion in net profit."

      Year Total Sales

      2001 1,569,198

      2002 1,672,804

      2003 1,810,340

      2004 1,704,239

      2005 1,491,084

      All figures obtained from Wikipedia.
      • 7 Years Ago
      Who cares? It's a hunk of crap anyway. I'd buy a Z06 or 911 all day long over this marked up POS and I wouldn't have to contend with retarded Ford stealership nitwits.
        • 7 Years Ago
        I was on the list for a GT500 the day it was announced in NYC. Fast forward the year and a half and on a random dealer visit I see "my" GT500 on the sales floor with velvet ropes around it. No calls, nada. Oh, and a $30k side sticker bringing it to over $74k.

        I left that dealer PISSED after over a year of lusting and reading GT500 story after story, blog after blog vowing I wouldn't buy into it any more.

        3 months later (and 2 weeks ago), I purchased a car as fast or faster that, is a V8 beast, and even a convertible- the SLK55 AMG.

        I am not a 'vette person and thoses dorks had my money- they lost it and to the germans no less.

        The car is scary fast.
        • 7 Years Ago
        Well DUH--anyone with common sense would buy an SLK55 AMG (or, in my case, a Cayman S) over a GT500. But the GT500 is built to contend more with the likes of an M3 than a roadster.
      • 7 Years Ago
      SLK55AMG - great choise,

      this Mustang will not mean much as they have like 500 different versions coming out.

      soon no one will know which is what so what's the point
      • 7 Years Ago
      Sigh...another overpriced Mustang...
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