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Ford's June sales were down 8.2% vs. the same month in 2006, but retail sales were actually up slightly for the first time since last October. A key to the added dealer traffic was the 0% financing available on all 2007 Ford, Lincoln and Mercury models, with an additional $2,007 going towards trucks and SUVs. The successful incentives, which were scheduled to end on July 9, have been extended all the way through the end of August.
Ford has been trying hard to keep away from fleet sales, and with the aid of some reasonable incentives it has managed to steer a bit of its sales back to customers. Lets see if the good news lasts through the end of August.

[Source: Automotive News - sub. req'd]


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      • 7 Years Ago
      Here comes the bashing!

      I think it should be noted that look at the new product and the correlation in sales going up is no accident. Ford also has done a better job of getting its cars noticed more through some of the ads like the direct comparos to the Camry and Accord. I think that helps in letting people know that cars like the Fusion even exist.