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Ford has reportedly announced that its current chief designer at Ford of Europe, Phil Simmons, is being moved over to Land Rover. Rather than having a man with such experience oversee the design of the entire Land Rover brand, Simmons will become the studio director for just the Ranger Rover line of premium SUVs. Simmons is actually the one responsible for the Ranger Rover's current design, having spent a decade at Land Rover before being sent to Ford in the U.S., where he also oversaw the Blue Oval's family of midsize sedans, the Ford Fusion, Mercury Milan and Lincoln MKZ. He's been at Ford of Europe since 1999, and thus also must've been partly responsible for the Kinetic design language that debuted on the Iosis concept and matured into the production design of the current Mondeo.

Is it a waste (or a demotion) to shift such talent to a brand that's on the verge of being sold from the corporate fold, and then to only give him control over one vehicle line? The Range Rover is certainly key to the success of Land Rover as a whole, but does it need its own design steward? We're a bit perplexed at the appointment, but the rest of Ford's loss is Range Rover's gain.

[Source: The Car Connection]

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    • 1 Second Ago
      • 8 Years Ago
      that should say "Ford is better off without him"
      • 8 Years Ago
      I could have done the Land Rover job. Put one box, than a smaller one, add a grill just like the other one and away you go. Wait don't go yet... it needs wheels... those are round right?
        • 8 Years Ago
        Are you a designer at Ford USA? :) You sure sound like one...
        • 8 Years Ago
        I'm sorry but the correct term for box is "squircles"!

        a box with radii!
      • 8 Years Ago
      I think he is better off.

      the Fusion is already looking like a 10yr old vehicle

      the Milan fares just sligtly better

      the Lincoln MKZ is just plain bad when compared to the copetition (3-series, G35, CTS, TL, A4, etc) so,

      Ford needs someone that can make them some designs like the European ones, and this guy was not it period.
        • 8 Years Ago
        You should read the articles before commenting: he was chief designer at Ford of Europe.
      • 8 Years Ago
      You people saying that the Range Rover design is not good do know the Range Rover was one of the first vehicles displayed at the Louvre art gallery in Paris...


      Think about that for a minute the French, who don't always get along with the English that well, displayed one of the most signature English vehicles in their National Art Museum.

      You can still much of the original 1970 design in the current edition.

      Then you say PAG is struggling???

      Only Jaguar is struggling. Land Rover is very profitable and Volvo is fairly profitable as well. Volvo is in even better shape considering many of Fords vehicles now use Volvo developed platforms and technology. All the work Volvo does saves Ford tons of money.
      • 8 Years Ago
      Maybe that's just a move to keep the European branch design in par with the US craptastic thingmobiles...

      Ford should sell Ford USA as soon as possible... they are going down. :(