Filed under: Trucks/Pickups, Marketing/Advertising, Videos, Ford
Man up with the Ford Falcon XR8 Ute
It's very much a man's world in this new TV spot for Ford's Aussie-market Falcon XR8 Ute. It's a land where sandwiches are delivered by the paperboy in the morning, the ice cream man is replaced by the ice-cold beer man, 280 inches seems like a perfectly reasonable size for a TV, every store sells tools, and metrosexuals are feeling the heat. In the land of the XR8 Ute, blokes rule.
It's a great, clever, funny spot for the Down Under Ranchero. Follow the jump to see it for yourself. For more, visit the commercial's homepage, where a "making of" video will be available sometime soon and you can also see it in higher res.
Thanks to Daniel for the tip!
[Source: Ford Australia, YouTube]
_opt_thumbnail.jpg)
Reader Comments (Page 1 of 2)
TriShield 10:17AM (7/05/2007)
Not only should Ford be selling that car here, their advertising should be just as good.
This is the most clever car spot I've seen since the Hyundai comparison commercials.
Reply
Chris 11:55PM (7/05/2007)
Vastly better quality versions:
http://video.vividas.com/media//5323_Ford/web/
Torqued 10:29AM (7/05/2007)
I am very offended by this commercial! I demand they take this off the air immediately and apologize to men, women, and metrosexuals everywhere.
Men should be ashamed of themselves for liking beer, tools, and cars. This behavior should be discouraged by every form of media out there until all men behave like women!
Reply
Logik 10:47AM (7/05/2007)
....'cause men want to attract the attention of other men.
Reply
Hamud 10:48AM (7/05/2007)
Hahahahahahah, nice ad.
Reply
BLS 10:56AM (7/05/2007)
I wonder what BFT stands for on the giant TV box???
Reply
Alberto B 11:14AM (7/05/2007)
Best guess: Big eFFin' Telly.
Reply
fartzy23 11:30AM (7/05/2007)
If Ford were to sell it here in the States I would put it on my short list. Bring it here as it is (flip the drivers side) and Ford will have a winner.
Love the ad also.
Jon 12:29PM (7/05/2007)
now if THAT doesn't promote drinking and driving...
Reply
Viv 2:05PM (7/05/2007)
The ad implies men like Beer AND Cars. It doesn't say men like their beer WITH or IN the car. Some of you are so sensitive.
Jon 9:41PM (7/05/2007)
Viv-
take a joke.
get a life.
rob 12:34PM (7/05/2007)
looks like a more-or-less acceptable car to me.
the commercial itself is pretty entertaining, and i'd give it an "A" if it weren't for that little bit about "police targeting metrosexuals". don't know if that's code for something else, but it didnt seem right.
Reply
DKR 5:25AM (7/06/2007)
Here in Oz, signs saying Police now targeting _______ are everywhere...
The usual "targets" are speeding, drink driving, speeding in school zones...
stan 1:33PM (7/05/2007)
The boy at the opening of the ad delivers a meat pie, the classic working man's lunch, not a sandwich.
Ford's Australian operations introduced the "utility body sedan" in 1934 and is has been in continuous production save the War, even sharing the vehicle with Nissan in the Button era. It would be more appropriate to describe the vehicle as the daddy of the Ranchero or something like that.
Metrosexuals are not well considered in Austrailia, even indeed especially, among the gay community.
Reply
MrFluffy 11:13PM (7/05/2007)
Thats actually a doner kebab...not a meat pie or a sandwich
stan 11:27PM (7/05/2007)
I need better resolution ... not just on the computer.
whofan 1:47PM (7/05/2007)
Ford needs this styling here in the States. Austrialians have a better eye for taste than we do. with few exceptions like the Vette and Mustang.
Reply
AMGoff 2:26PM (7/05/2007)
I don't care who builds it or what it's called, I just want the El Camino back damnit!
It's like a mullet... business up front and party in the back!
Reply
Yaroukh 4:05PM (7/05/2007)
"police now targeting metrosexuals"
ROFL good one
Reply
Don 4:14PM (7/05/2007)
Screw this. I'm moving to Oz.
Reply